Email marketing is not spam or a personal letter from a long-time colleague. This is something in between. Customers are reluctant to provide their data, and email marketing, when used correctly, can serve as a tool for building relationships and for stimulating sales.
E-mail should be used to develop existing relationships with subscribers and potential customers, providing them with valuable, relevant information that will help them in solving the problems they are facing, achieving their goals.
Yes, email marketing is not only about you and your products. This is primarily about your customers.
If you remember this golden rule, the subscriber will not only read your letter, but will also look forward to the next.
Let’s take a closer look at why email marketing continues to be one of the most important elements of marketing strategies, and how it can be used responsibly and effectively.
EMAIL MARKETING EFFECTIVENESS
There are 3.8 billion email users in the world. Therefore, if you want to get in touch with your customers, email is the perfect way to communicate. On average, email marketing brings $ 38 for every dollar invested, that is, the return on such an investment is 3800%.
Here are some statistics that demonstrate how effective email marketing can be:
- Two-thirds of customers make purchases after receiving marketing communications
- Less than 20% of leads that are processed by sales managers are qualified. This means that the remaining 80% needs to be “warmed up” with emails and quality content.
- Attracting customers through e-mails is 40 times more effective than using Facebook and Twitter combined (McKinsey – link ).
- Perhaps the most important reason for using email marketing is that you own this channel. Subject to compliance with the law, no one can tell you how, when, and for what reason you will send them letters.
If only you have the resources, free time and money for personal contact with each of the potential customers, there is no better marketing tool than email.
EMAIL MARKETING USAGE OPTIONS
Electronic mailing can (and should) be used for different purposes:
- Building relationships. Engage people with personalized messages.
- Brand Awareness . Make your company and your services the first to come to the mind of potential customers when they are ready to make their choice.
- Promotion of content . Use e-mail to attract the attention of potential customers to an interesting blog post or useful material.
- Getting new leads . Encourage your subscribers to provide their personal data in exchange for materials (video, brochure, e-book, online course) that they consider valuable to themselves.
- Product marketing . Promote your products and services.
- Training for potential customers. Please your customers with useful content that will help them in solving their problems.
WHERE TO START EMAIL MARKETING
Before considering the wide possibilities of email marketing, let’s look at a few important points that will help you begin to build the right marketing campaign.
CREATING AN EMAIL MARKETING STRATEGY
Each of your customers receives an average of 121 letters per day . Therefore, if you do not pay enough attention to developing a strategy, your letters will simply be lost in crowded Inbox folders or, even worse, they will be sent to the Spam folder.
But you can learn how to build an effective mailing strategy and send letters only to those people who really want to read them. To do this, you just need to have a plan (broken down into several key steps).
When creating your own email marketing strategy, you can focus on the five steps below, some of which we will discuss later.
1. Define your audience
Effective Newsletter is a relevant newsletter. As in any other marketing activities, you should start by defining a consumer profile, understand what he wants, and create an email campaign tailored to the needs of your audience.
2. Set goals
Before you determine your campaign’s goals, gather information. Examine the average statistics of mailing lists for your field of activity and use it as a guide when setting goals.
3. Give people the opportunity to subscribe or register
You need people to send out, right? A mailing list is a group of users who have given you permission to send content relevant to them. To create such a list, you need to provide potential customers with several ways to register to receive letters from you.
Do not despair if at first there are only a few people on your list. It will take time to create it. Appreciate each subscriber and potential customer individually, and you will see how the list begins to grow organically.
4. Select the type of email campaign
Email campaigns are different, it’s not easy to choose a specific approach. Make a weekly newsletter? Do I need to send notifications about product updates? Which blog articles are worth sharing?
These are excruciating questions for any marketer. The answer to them is always subjective. You can start by testing different types of email campaigns, and then decide what is best for your audience. You should also organize separate lists for different types of mailing, so that your existing and potential customers can register only those letters that are relevant to them.
Decide how often you plan to get in touch with customers from your list. Inform the audience in advance so that they know what to expect. Follow the schedule, it will inspire confidence and allow customers to not forget about you.
6. Measure results
This should not be a surprise. As marketers, we measure everything. By scrupulously treating every important parameter, you can make small changes to your newsletters to improve results. Below we will touch on specific KPIs that are used for monitoring (you can immediately go to them).
CREATE A MAILING LIST
Now the most interesting part is how to get a mailing list of potential customers who are ready to receive emails from you.
There are many creative ways to do this (buying a list is not one of them). Tactically, the task of forming a list comes down to two key elements, which, working in close connection, can increase the number of subscribers. These are lead magnets and subscription forms.
A lead magnet is what attracts potential customers to your list. As a rule, it is created in the form of a free offer, which can have different formats, should be valuable to customers and distributed free of charge in exchange for providing an email address.
But there is one problem. Today, people are doing their best to protect their personal data. You should not expect that you can get an email address without providing something valuable in return.
We need a lead magnet that is relevant, useful and makes life easier for customers.
The most common types of lead magnets:
- Electronic book
- Report or study
- Check list
- Webinar or online course
If you do not have enough resources, you can create a lead magnet based on existing content (for example, make a pdf brochure or an e-book from your finished blog articles).
How to create a great lead magnet
Remember that the lead magnet should be relevant for potential customers. Here are a few recommendations that will help you create a valuable asset for your future list:
1. Make sure that your proposal can be used in practice to solve a problem.
Provide practical information that helps solve the problem and suggest a real way to solve the problem.
2. Make using the asset as simple as possible.
The lead magnet should be in digital format – a PDF document, a web page, video, etc. Make it so that a potential client can easily get and use it.
3. Design your proposal for future content.
There is nothing worse than leaving your email on an interesting offer and giving up on subsequent content. Make sure that your offer corresponds to the level at which you will continue to interact with the client, otherwise you risk losing credibility.
4. Treat the lead magnet as an intermediate step for moving to a paid solution.
The idea of a mailing list is to bring subscribers to a paid offer. Free content is offered to demonstrate the value your company provides. Ultimately, such free offers should lead to the purchase of goods and services.
5. Create offers that match every step of the customer’s journey.
Each new potential customer is at a certain stage of the journey, and you should know which one. Use list segmentation from the very beginning, offering your own content option for each stage of the customer’s journey.
How to create an attractive registration form
A registration form is needed to collect data of a potential client and add them to the list. This is the gateway between your future contacts and the incredible asset that you created for them.
The Nun Figure Sixth Scale by Quantum Mechanix
Hey, welcome everybody! Today I’m going to take a look at the Sixth Scale Nun Figure of the Condor Universe’s quantum mechanics. The outside of our box art has a portrait of the nun that is extremely eerie and you have three candles on either side of her that are raised a little bit as well as the lettering and in just the right, light it’ll actually shine a little bit, her eyes will also shine.
I like the use of the painting versus a photograph of it on the side your quantum mechanics logo and the nun on the back is a description of the conjuring universe as well as a photograph showing you the contents of the inner sleeve so what we’re gonna do is slide off the outer sleeve take a look at what our figure has and when we do it you’ll notice we have the nun on the side here and over here the figure but as we spin it around there’s a great picture of our second portrait so let’s take this out of the tray and have a better look here we are with our inner trade we have her crucifix, the little string to go around the neck our first portrait the additional hands and then there it is a scary second portrait underneath the robe is going to be the stand when you remove the figure underneath the painting as well as the marked stand.
Let’s take those out and get a better look now, here are different hands she has two open hands that come on the figure we have two very flat open palm hands now hat in all of these there’s great detail in the designs of the veins kind of going through and these are in that very white type flesh gripping hands I’ll call these we’re menacing she also has two speciality hands and these work with the painting so she can hold that and you can recreate that scene but I also call them the Fonzie hands because well I just dig the thumbs up a little crucifix and I’m going to show you the painting because that’s really neat now here is the painting that it comes with which obviously plays a big role in the movie.
This is not just on paper this is actually printed on canvas it’s quite thick and then when we turn it around see this is done like an actual painting and there’s some nice wood grain on there and as I said it’s two additional hands you use old the painting with one on there holds it very nicely and gives that very very creepy look here is our swap out the second portrait incredibly creepy the eyes seem to glow and there’s no light feature that’s just the regular light hitting these is really going to make them pop as well as you kind of see that gloss and the wet that’s in the mouth and around the teeth great vein work around the eyes this swaps out with an under peg on the head I’m gonna show you that in a second now I’ve kind of just put it up on the stand so I could show you that but then on the back you’re gonna have the wire underneath and both of the heads have this laced lattice with the two strings hanging down.
We’re gonna swap those out show a little bit of the pose-ability coming up okay now I’ve placed around the stand here and used the painting holding hands that we talked about what’s neat is you’re really able to get a nice tight Bend in there so you keep it all the way up against that canvas so you can do your secret reveals the habit goes back tight over and does as I said have the little wire and that’s going to allow you to pose it and get some movement in it if you’re doing kind of a running or creepy style stance particularly this scene in the film alright and the laughs good and scary and you see on there again the nice dark grey the brightness of the eyes that wire runs all the way down the front.
So, depending on how you want to fuss with it okay to give it the look that you want for the character as I said you’re gonna have the double bent arms it’s nice and the bright bright bright colours with the very deep black and a very bright white okay there is it’s a leather-like quality to it really neat tight stitching down on the side done into that wrap and the little brass buckle over traditional outer robe and the under robe.
I think is really neat so like I said when you show it there can you see that lacing than the two strands going down and under and it opens up a little bit that you can see that white skin underneath definitely gives that a very very creepy look so what we’re gonna do now is swap out the heads and we’ll talk a little bit about that all right okay.
Now, we’re gonna do our head swap it’s gonna disconnect right here at the base hold tight there and then gently lift up ain’t gonna move that one off to the side what you have it’s not really the standard round peg but more of a cylindrical one here’s our other head and you’ll see in there that you’ve got the same kind now once we have the head off like this is when you’re gonna add the crucifix okay don’t put this on when you’ve got the other it’s just the possibility of stretching out the fabric I’m gonna drop that down push on heads down there lay that right across like so and then you’ll use that wire and there is your swap out credibly creepy scary portrait pull that back a little further and they get that kind of screaming scary look you’ve got a nice range of motion as far as the neck because of the fabric make sure to kind of move it slowly you don’t want to bunch that up.
I already showed the arm but we’re gonna show it again that you do get a full Bend there forward motion can go all the way up now there is definitely the Fonzie look complete out to the side and then up and over the head as well nice part is the robe is nice and long if you’re even going to do ones like that that you get a little lift and you’re gonna cover those seams and that’s always something we like to see now.
Let’s take a look at the waist as well as leg joints waist area here I’ll lift the arm so we can show it we’ve got a good side Bend a decent torso twist okay there’s a little bit of padding on the undersuit to give it a little bit more of the shape legs can raise to 90 degrees and double-jointed on the knee and it’s hard to see here we’ll move those out of the side and there we are her intense shoes their nice flat one and that’s that ball-jointed giving us plenty of motion now it does come with the stand but I’m doing it right here on its own without the stand and not really having a problem but the nice part is because of the long robe putting it on the stand you don’t really even see that it’s being supported and so it’s just a nice little extra thing to have there.
I think where a lot of the motion of the figure and a lot of the posing of the figure is going to come from those wires that wraparound the veil to really give it a lot of action a lot of movement and definitely the creep factor so there we have it the nun from quantum mechanics from the Contra both of our portraits are painted portrait crucifix six additional hands and her base it’s incredible sculpt for something this scary if you want to add to your horror collection or just happen to be a fan of the conjuring movies this is a great one to add.
So, I would like to say thank you very much for reading my post. Thank you very much and good luck!
Banknotes of the present generation in New Zealand
Today we’re going to take a look at the current coins of New Zealand, so if you’re not too familiar with New Zealand, it’s actually part of the cities of Australia and if your New Zealand, you might if you actually meant Judy, but in Australia, this is just pretty much Australian, even though they have their own constitutional currency government and accent, but they’re always pretty much
I can’t actually tell it’s a dollar except it’s got five dollars up there and it has that Union place actually has four of those it’s the first thing I’ve actually seen but and they use plastic money so here is Australia’s plastic money and here in New Zealand’s pocketing money which one is better I reckon nEW Zealand monies is better Australia seems to have a problem of producing good quality designs the only two are recognized they’ve actually done in the 2001 and 1988 banknotes to be a five and a ten-dollar banknote this one’s not too bad but New Zealandbanknotes are better so first we have five-dollar banknotes this is the lowest banknote you can actually get in like Australia’s banknotes the first two numbers represent the date so this is2015it has Sir Edmund Hillary and he actually cleared climb Mount Everestwhereas I call it the mountain of death yes this was a work of a lot of Nepalese they give me crap so I just call it that and we have Mount Cook soda largest mountain in museum.
Although I heard there’s been reduced by three meters because some that collapsed or whatever and then we have the good security feature so here we have the yellow-eyed penguin as you can see it has a metallic reflection we have some patents here quite like that beautiful patination yeah and why dis the head just integrates into the banknote it’s actually good saying this one the bank head just stands out not really that good and then we have another security feature here and most likely has you v’s
Better than of a UV lamp so we’ve got New Zealand we’ve got the silver fern which is you plant ofNew Zealand then we have the yellow-eyed penguin up there and five naturally that’s quite nice and it has sort of like traditional Maori patterns going around the banknote and also you see it has River Bank in New Zealand and hazard he married to Portilla Mattawa soI heard that if you’re one in NewZealand loans marrying at school though probably a lot of them are not proficient so have any watermarks you can’t actually have watermarks on the plastic bird they tend not to worry about it and oh look at that the fern then we have this side so here’s a yellow-eyed penguin they call a whorewhore so that’s a Maori equivalent so this is um Campbell Weiland so it all belongs to New Zealand.
We have a daisykurai phylum Becky awesome and the Reisling sorry that’s the Rose Lilythere so that’s a bonala Rosie and this is actually the dating so you can actually look at the yellow flowers so that’s actually quite nice pink night and D values if you want to buy these online you’ve probably talked been about2 to 3 times face value for any of these banknotes for five dollars probably like about three times for a 50 dollar 90probablyless than two times just because there’s value so another thing you’ll notice. let’s put them back together I don’t have the 100 because that’s a lot of money you notice that they grade and the colour separation is actually quite
clear unlike some other countries and the USA these ones actually have a good colouration so you’ve got set orange blue-greens then you have purple and because the 100I think it’s pink oh that’s a reddish colour Rudy’s colour so that is a good thing for the blind it doesn’t have any type of marks of the blind to actually feel no I don’t see any there’s a bit of damage up there that’s the way I’ve got it so he is the ten dollar banknote so this one’s also 2015 they actually haven’t issued any new dates on their banknotes that one this is Kate Shepherd and with ever white camellia so didn’t have a flower from year one no so white camellia ladies and then it’s acamellia japonica and we have a beautiful blue duck so blue duckies actually announce of like it’s in the married type pattern.
Here’s another security feature so ten he’s also on the other side so if you hold it up it should join together its pretty old that actually that wouldn’t security feature then we have the bluetick or royal and you map a New Zealand the silver fern so they all have map andNew Zealand silver fern just changed the actual bird so this would be the bird series because I all have birds on them and on the reverse we have the oil I actually saw this in an in Auckland zoo looks like a quite a beautiful bird, okay and then we have the key fern so that that’s flesh them and a pineapple scrub so pineapple scrub is drag go file them so you can actually find those easy on the internet information that’s on these then we have a fern and these are the early fronds and this is a mature leaf and we have the same around here and also just the patination is beautiful actually quite like this Banknicesushant is probably bent 15 $20
if you want to buy online everything is Ellen face fair you just go to a bank so the ever Bank 9c 2015 a hundred were issued in 2016 so that what I have 16 and this one has QueenElizabeth the second so Australia Edie’sthe five dollar bank night so NewZealand is 20 never took quite a old portrait and she has the silver fern representing New Zealand national she’swearing you’ll be at the ParliamentParliament the Parliament in Wellington the Capitol and the actual bird that you see here he’s a New Zealand Falcon or curry oh yeah I’ve butchered that Maui I’m sorry a bit sorry Maori people but I’ve never actually spoken it before look smile never spoken it before and just have any security features news it’s actually quite a nice beautiful green faint now if we look over the back so Cory oh yeah presume that’s how you pronounce it probably not though we have Meltaboo in new Qu and the Marlboro Rockdicey pakis Dickey yeah that’s the genius it actually looks quite nice see this is actually better than destroying bang
nice because look at the colour you’re having a bird and a flower the flower looks like it’s just a photo in Australian bang it’s just like one colour which is actually pretty sad so and then you have this shows a bird in flight no it doesn’t know so it’s one feature that Australia has that NewZealand doesn’t so if you turn you can see the birds in flight that would actually be good a security feature down below here so and also if you rub that and you can actually feel it so this one’s probably about thirty or four dollars if you want to buy it online and then we have the high spec not actually had the $50 a purple banknote and this one has a runner gotta the sense Japanese baby looks like some Airy to meum and the Maori meeting place is that white boy Dougie know where the head to actual treaty Waitangi mm-hmmph can’t remember so this one’s dated2016 you can actually look him up on Wikipedia it’s definitely
on there and the bird that’s on yeah he’s actually the co Cocoso if we look on the other side it looks like it’s similar to a type of crow probably not really related but then we have the blue sky mushrooms the balloons beautiful actuallyAndy poor er first pocket that’s actually they should have actually put names on these ever – as well as the bird because that would actually give people an idea what actually looking at because the most people even in years old always that place all what mushrooms that don’t know what and this is the highest bank night you actually get if you want to buy this one you probably talk about $80 on average but they’re actually pretty common so and to the person, 16 series is already used up and I should get replaced probably another five to ten years then these will actually remain pretty low value and they replace these banknotes we tell them to do another video on which actually
just as good but each has their own different features which you can probably get these in circulation still but I would say a lot of them are actually been withdrawn from circulation so I hope you like these New Zealandbanknotes are connect quite gorgeous beautiful oh where it is made as far as I know actually made in Canada so security Windows pretty similar to the Canadian ones they’re actually a lot better than the Canadian banknotes because New Canaan being is like yeah but those are the current banknotes in New Zealand
if you interested in getting some I’ll leave a link down below to eBay and so true two different listings or just go for a visit to New Zealand and you’ll be over to actually pick up some of these be national face value but a lot of them be damaged just ask someone if they got something that’s uncirculated you know let’s say thank you very much for reading.
How to enhance Purchases via the About us page?
The About Us page should tell customers about your online store, so be creative.
“About us,” not “About you.”
Some of the About Us pages are completely written in the second person. They give promises of what the organization can do for customers. “Want the best product at the best price?” We could do these for you here … ”
- Firstly, the About Us page promises visitors to provide more information about the online store. Breaking this promise, you undermine their confidence, risk irritation and disappointment.
- Secondly, you want to let visitors know what you can do for them, but why say it so bluntly? It sounds like you are trying to sell them something. Of course, sales are the direct goal of the online store, but should not be the goal of the About Us page. Most likely, visitors have already viewed your site and know what they need. Now they want to know who you are and whether you can be trusted.
Tell customers the unforgettable story of your brand. Tell her honestly and convincingly. Make them laugh, worry. Initiate an emotional reaction. Tell us about the principles that you adhere to and the circumstances that you have managed to overcome.
- At the top of the page, place your logo and catchy, short, catchy slogan.
- Tell us in two or three sentences, in plain language, about your online store.
- Tell the story of the opening of the store. Be emotional. Tell us about your principles, goals, obstacles in your path, etc.
- Post a review from one of your satisfied customers. Choose the one that combines emotional speech and real-life examples of how your store met the needs of the customer.
- Post an interesting video. This can be a video from a client or a speech from the store owner.
- Tell us about your plans for the future, for this year.
- Tie it all together. Everything that you have done in the past has led to the creation of a reliable and strong company.
- Place contact information at the bottom of the page. Post the physical address and photo of your office.
Two ideas to get you started
- Tell us about how you saw a free niche in the market and occupied it. Do not play down your contribution.
- Tell a funny story from the everyday life of your business, a personal story, a story about a client.
Think about posting a video
Take a video that talks about your online store, your employees, the story of your brand.
The page should be easy to find.
You don’t want to spend so much time and effort creating a page that no one will see? Therefore, submit your About Us page with pride. Let the link to the About Us page be the first or second in the site navigation bar.
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