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How to choose a great brand name for online business

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How to choose a great brand name for online business

Entering the e-commerce industry, you cannot sell whatever you please. You need to choose the market wisely if you want to make money. To be successful, you need to define a clear framework, a “niche” for your business.

Most newcomers to the Internet business face the same problem – choosing a niche.

The problem is that if you choose the wrong niche and focus only on making money, then you are likely to fail.

Most people, when they start a business on the Internet, do not fully understand what exactly they want to do. But it’s important for you to understand the following.

At the first stage, this is not about perfection, but about continuous development. Therefore, if you have a good idea, but you are still in doubt, then the best thing you can do is to start and see what happens. Otherwise, you just get stuck at the stage of choosing a niche, and you can not start for a long time.

Why don’t most people succeed in online business?

The main reason for the failure is the creation of “business for business”, without giving any importance to whether he likes it or not. Building a legendary online business requires a great investment of your time and energy. If your occupation does not inspire you, then the finish is just around the corner. Why do you think so?

You are starting. A month passes. There are no results yet or they are insignificant. The second month passes. The results are growing a little, but still do not reach the level at which you expected. And then you begin to gradually lose interest in your business. He does not light you, does not motivate you to wake up in the early morning, to begin to act again. All. This is a direct path to the abyss. You lose.

Pricing frame

You can purchase products at a lower price than competitors, so you can afford to sell them at lower prices. For example, you can import products by purchasing them in bulk and inexpensively in another country. Do not enter a price war if competitors are procured in the same place.

Another example: successful brands often have a premium product. If you can buy an analogue of a successful product at a lower price, there will always be buyers for it. Just make sure that you are not violating the rights of anyone’s trademark.

Quality frame

In this case, the quality of your products should be higher than that of competitors. For example, your product lasts longer, is more durable, can be used in more severe conditions, has steel parts where competitors have plastic, etc. You can position your product as a premium product, raise prices and you will have a good time from customers.

Exclusivity frame

You can get products that no one else has. For example, you have exclusive rights to sell a specific product in your country.

Another example: you produce products yourself and are the owner of the brand.

 

How to choose a great brand name for online business

Marketing frame

The quality of your marketing is higher than that of competitors. For example, all of your competitors have inactive websites.

Another example: your competitors’ online stores are not very optimized for search engines and you can easily get a lot of traffic to your site. Keep in mind that the marketing framework is often not long-term.

Educational frame

You can provide customers with more product information. If your products have a detailed description, excellent videos, reviews, you fall into the educational frame.

Investment frame

Maybe you have a lot of money and you can invest it in the development and promotion of the brand. Most major brands have evolved that way. For example, you can buy a lot of goods in bulk, buy a warehouse, build a large online store, hire a large team to work with customers, spend a lot on marketing and thus gain a reputation.

Another example: you participate in a dropshipping program, but you can invest in organizing customer support, delivery services and marketing.

Pioneer Frame

You can be the first in your field if you can attract attention, build loyalty and a customer base. There are many areas, the development of which is difficult to imagine online, maybe because of difficulties with the delivery of products or because of the business culture in this industry. Therefore, pioneers can turn difficulties into advantages and gain market position.

Having chosen a “niche” for your business, feel free to proceed with the development of a website or online store.

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Content curation: lesser writing and more publications

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Content curation: lesser writing and more publications

How to generate a large amount of high-quality content if unique resources do not always have enough resources?

Use ready-made. Do you think I suggest plagiarism or copy-paste? There is no need for this, because there is an absolutely legal method – curation of content.

Do you want to properly manage ready-made publications to increase your expertise? Then let’s get together what curation is and what role it plays in content marketing.

What is content curation?

Quotes, subject collections, article digests – if you have ever published something like this on your blog or social networks, feel free to call yourself overlord content curator.

Wikipedia gives this concept the following definition:

Content curation is the collection, systematization, and republishing of information that is relevant to a particular topic or field.

In other words, to oversee is to find relevant content and share it with the audience . The company Hootsuite in his blog develops the idea that supervision does not require the creation of unique materials. But I think this approach is fundamentally wrong. I will explain why.

You can’t just host someone’s content. Copying information without indicating the source infringes copyrights, lowers the site’s result in search results and undermines your confidence.

And if you publish third-party material with a link to the source? Yes, you will share an interesting publication with users, but they are unlikely to become more loyal specifically to you. Because they will not see the unique “I” of the company.

For curated content to work, add an author’s interpretation. Such an “arrangement” requires effort, albeit not the same as creating material from scratch. That’s why I think curation is impossible without my own content.

Imagine that you have found an article on the Internet that will be interesting to readers of your blog. If you place it without indicating the source, you simply steal it. If you duplicate and indicate the source, act according to the law, but lose it in the eyes of the reader, because they have not brought anything new to the publication. How to proceed?

The best option is to adapt the material. For example, the article How to choose the day and time of sending letters to increase openness was written on the basis of a publication from the English-language blog Kajabi. But I did not just publish the finished material – I translated it, adapted it to our realities and supplemented it with examples that were clear to readers. This is the curation of content.

Content curation: lesser writing and more publications

Benefits of Curation in Content Marketing

Every day you need more materials which are interesting, high quality and catchy, since the content is proclaimed King of promotion. Where can I find an inexhaustible source of content if resources are limited?

Curation comes to the rescue. You probably use this way to market content, even if you call it otherwise. Curata has determined that marketers prefer to mix content this way: 65% unique, 25% curated and 10% syndicated ( authoring content that you post on your site + on other sites) .

But back to curation. As figures from Curata show, it is a comprehensive content marketing strategy today as you create your own materials. So why is this method so popular? I highlighted 6 reasons to use it :

He saves time and money.
Supervising is much easier than creating. What do you think is faster and cheaper: hire an author who will write an article from scratch, or make a selection of ready-made materials? Of course, the finished material is often difficult to find and repackage, but you save more than you spend.

He increases the number of publications
Supervised content saves entrepreneurs who are forced to choose what to publish today: an article on a blog, 3 posts on Facebook or send an email newsletter. The faster you generate content, the more often you post it. Regular content updates enhance the visibility of brands and readership.

He engages the audience
Imagine that someone instead of you attended a large-scale conference, retold the speeches of the speakers and compiled a summary of cool ideas. Convenient, right? The same thing happens when you select the best content for the user. You simplify his life and he decides to share your literature and increase its coverage.

It improves SEO positions

Content curation: lesser writing and more publications
You know: all that makes content interesting and useful for the reader positively influences its promotion in search engines. If your resource is read, third-party sites link to it and it contains links to authoritative sources – this increases the results in the search results.

You just need to understand the subject to evaluate and summarize third-party publications. You hereby declare yourself an expert and build users ‘ trust by supervising the content. Of course, only if you share useful materials, but add a comment from an author.

He helps to find ideas.
In the process of curation, you work with different sources of information: books, studies, lectures, etc. You monitor trends and news in your field regularly, you will see how it is easier to choose topics to create unique materials. to talk about with readers.

5 stages of content curation
Stage 1. Decide what you need.

Like any other, curated content should meet the needs of the audience and harmoniously fit into the content marketing strategy. Choose the subject and format depending on the goals and objectives. Study the audience to be as useful as possible.

For example, we know that readers of Genius Marketing are interested in practical materials about online business. This is the basis of our content policy, including curation – we quote the advice of well-known entrepreneurs, make a selection of tools and analyze services for promotion.

Step 2. Find the right materials.

According to Buffer SMM-service, 95% of curation is a search and selection of content . And only the remaining 5% is publication and analysis. If you position yourself as an expert, it’s not enough to share passing articles on the topic. Your task is to offer the best to the audience. Keep 3 tips on how to do this.

1) Supervise the curators

Do not reinvent the wheel. To get started, refer to sources that themselves share useful materials on your topic. Read blogs, browse news sites, subscribe to the newsletter of useful digests or set up an RSS feed.

Another source of content may be Telegram. Today, almost every niche has an authoritative channel where the author oversees interesting materials from the Internet. For example, the Telegram channel “About Business” is a selection of the latest news, interviews and articles about entrepreneurship.

Telegram channel about business: a selection of news

2) Use the services

You can also use special tools that help supervise materials on your subject. Learn about updates of interesting resources with Feedly , save useful links in Pocket , select the most popular content in BuzzSumo .

I often use BuzzSumo to understand what is interesting to the audience right now. This English-language tool searches for the most popular materials by keywords and analyzes where they are most often shared. For example, this is what top sales funnel posts look like for “sales funnel”:

TOP publications for “sales funnel”

In addition, in BuzzSumo you will find the latest information on various topics. For example, this is what the top marketing news looks like:

Top Marketing News

3) Follow people

First of all, you will find interesting and relevant materials from opinion leaders. It is also worth watching for competitors and people who simply work in your field.

Even customers can become a source of content if they leave a review about you (preferably good), which you then publish on your site. To do this, follow the company’s references on the network and monitor the use of branded hashtags.

For example, during the Online Business Lab, participants generated a bunch of content every day: photos, impressions, interesting stories. It only remained to track publications on the hashtag

Using trial and error (better without errors, of course) make a list of 25 sources and regularly monitor them. But before adding any publication to the content plan, ask yourself 3 questions:

Is this source reliable? Even if you really want to share the news first with subscribers, you should not publish unverified data – this can undermine your confidence.
Will this be helpful to readers? Curated content is an expression of the best on the topic, so post only what is of interest and value to the audience and solves its problems.
Is this material quality? For example, if you want to curate an article, check: is it written clearly, is there text formatting, examples, high-quality pictures and videos.
Remember that the curator is responsible for all publications. When you share useless, untested and in addition poorly made material, you lose the loyalty of readers. Therefore, you need to search and select materials with the same attention and responsibility with which you would create content from scratch.

Stage 3. Pack the content

As I have said, a feature was in charge of content to add to the already finished publication added value – the author’s comment, annotation, output, and so on .

For example, if you are making a selection of services – explain why you should choose each of them, and not just throw links to the reader. If you share a client’s story, tell us in detail how you managed to solve his problem. Make sure that you are not just sharing content, but also promoting your business.

Read more about curation methods in the next block.

Stage 4. Share content with the audience

Use all available channels for publishing curated content:

a blog
social network;
email newsletter.
Share materials on all fronts at once or analyze which channel will be more effective for each format. For example, send digests by email, review useful tools on your blog, and share movie selections, quotes, etc. on social media.

Stick to 2 rules:

Post curated content regularly. Then readers will get used to what you should look for comprehensive information on the topic.
Follow the design. Take care to read your content conveniently: use illustrations and clear formatting.
Stage 5. Analyze publications
Curation is a unique part of content marketing strategy; third party publications that work for your promotion. But this is good in theory, but in practice you need to confirm the benefits of curated content for your business.

To do this, use all available analytics tools and check how your audience reacts to other people’s materials. So you determine which publications are popular, and you can adjust your content plan . For example, to prepare more materials on the topic or more often use the format that readers liked.

How to curate content [7 ways with examples]
Method number 1. Reposting

This is the easiest option to offer readers alien material. For this purpose, there is a special “Share” button on social networks, and on a blog or website, reposting will look like posting a link or publishing content indicating the author / source.

Reposting is of 2 types:

Passive reposting. When you share a publication with an audience but don’t explain what its benefits are. I do not recommend using this method often. Supervised content, like any other, should promote your business. But you must admit: it is difficult to draw conclusions about a company that publishes other people’s content and does not say anything on its own.
Summary It’s worth adding a few thoughts to the repost, as the publication immediately acquires added value. Write a preview or vice versa – the conclusion of what is written. Interested in the original introduction. Explain to the user why you shared this with him.
For example, this is how the authorial introduction of Marketing Media Review to the article by Olesya, which the online magazine posted on its website, looks like:

author’s introduction to the article Olesya

Method number 2. Citation

Also quite a popular way. Readers listen to the opinions of those who have achieved something, so the statements of successful people will add value to your publications.

Use quotes to share a lecture or master class summary with your subscribers. For example, in the article “How to achieve business results,” we used Alex Yanovsky’s video quotes to convey the maximum content of his speech.

Post famous people with your comments. Just make sure that the quotes and the author fit the interests of the audience. For example, on the Genius Marketing Facebook page, we publish quotes from entrepreneurs (and not only) related to business and success.

Quotes of Entrepreneurs in the Facebook Group

Method number 3. Collections and Lists

This is the first thing that comes to mind when it comes to curation of content. Gather ready-made useful chips in one place and “sell” to the reader. But this is a resource-intensive curation method. Yes, you do not offer the audience anything new, but the search for information, analysis and competent “packaging” will take time. But the response to such content is many times greater .

For example, our selection of 15 tools for creating visual content was included in the TOP 5 of the most popular blog articles for October. And the list of 5 powerful books on marketing for entrepreneurs took the 2nd place in terms of the number of reposts among all publications on Facebook over the week.

Popular Facebook post on the number of reposts

Method number 4. Digest of the best materials

This method is similar to the selection, but the digest implies that you share content that has appeared over a certain period of time. Plus, this format is more about finding materials than about the author’s interpretation. In the digest, it’s enough to make an introduction, and then just share useful links.

As a rule, digests are sent by email before the weekend . So you deliver a large portion of valuable content directly “home” to the user just when he has time to calmly get acquainted with it. For example, the Awdee Design Edition every Friday sends subscribers such a cool digest that I regret not being a designer.

Newsletter Example: A Cool Selection for Designers

Method number 5. Research Supervision

Statistics, analysis, numbers – this content is common and always widely circulated. But what if you are not going to study the market and conduct surveys? The answer is to oversee. The findings of study are typically useful per se, so that the writers do not have to think about dazzling reports. Take it upon yourself: select the most impressive data and analyze what it means for your niche.

It’s very cool to put the numbers in a clear infographic. This will facilitate the perception of content and pleasantly surprise readers. Domestic companies rarely use this method. This is typical, rather, for the western market. For example, this is how the Citipost Mail service designed data from 14 sources as an infographic:

Infographic Figures

Method number 6. Using multimedia

This method is similar to the previous one. But it concerns not only research, but also any other publications. Give the known information with the original visual content a second life.

New life of infographic content

Want to create cool infographics for your publications? We have two articles at once about how to do this: part 1 (creation rules) and part 2 (tools) .

Method number 7. Engagement with the audience

As I said, even subscribers can become a source of content. For example, if you share your experience with you, and you post feedback on yourself , as we did in the “Success Stories” section of the site. Remember about added value – add the client’s story with details: what you did for him and how it worked.

Another way to use people to create content is to answer audience questions and by using hashtags #

Rules for curation of your own content

These methods also work for your materials. Supervising your own content is not only possible, but also necessary. Make your publications rework. And it will be even cheaper and faster. You don’t even need to look for anything, because the necessary information is already at hand.

Use 3 rules:

Analyze , which publications are most popular.
Check if everything is ok with the content. If you used the material six months ago, make sure the links are still working and the content is still up to date.
Prepare a new serve. You should not publish content in the same form as the first time.

Conclusion

Curation facilitates working with content: you increase blog posts and social networks, as well as increase your know-how.

What is needed for this?

  • Track about 25 reliable sources of content.
    Share only what is valuable to the audience.
    Experiment with different feed methods.
    Keep the promotion in mind: always add comments to repost.
    Reuse your own materials.
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5 brilliant sales secrets that everyone knows about (but nobody uses)

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5 brilliant sales secrets that everyone knows about (but nobody uses)

I do not know a single entrepreneur who would not want to know any ingenious (and preferably simple) sales secret. They read books, articles, tips in batches, go to training, master classes, conferences …

This is the right tactic, and it really helps to pump sales skills. But there are secrets that all this time lies under their “noses”. You, most likely, also know them … but do not apply. Want to fix it today?

Then we will not linger anymore and get down to business …

1. Make warm calls

Your first contact with a potential customer should not be cold. I suspect many entrepreneurs now disagree with me.

They say: “Cold calls continue to work well. I do it myself . ” I will not dispute this position. But I am convinced: before you sell something, you need to “warm up” relations with a potential client (leader). Agree, it’s easier to buy from a friend (albeit in absentia) than from a completely unauthorized seller who calls you while you are at work, in the store or in the shower.

And no matter what they say that “ you just need to be able to use cold calls , ” my advice is to get to know a potential client before calling him for the first time or sending an email with a purchase offer .

How to do it? I think if you are not the first to read our blog, then you already know how. But just in case, I will voice several options:

Communicate with your audience on social networks : publish valuable content, share knowledge, give us a reason to have fun and chat. Answer questions and comments, interact with people.
Use email marketing to build a more “personal relationship” with each potential customer.
Conduct a webinar on a topic relevant to your audience. Such a live chat breaks down barriers and helps to establish warm relationships with participants.
Naturally, this list is not complete . You can come up with (or peek) a ton of other ways to get to know each other.

Here, for example, is one of Olesya’s letters. This series of messages leads a person to purchase copywriting training. Before making an offer, we provide a lot of useful content with practical experience just like that, absolutely free. Does it work now? And how!

warming letter example

IMPORTANT: on June 18th, 2018 we will conduct the most powerful FREE online master class on how to properly set up an automated sales funnel for YOUR business. Create a system that will bring you twice as many conversions on the machine!

To everyone who signs up, the PDF book “Automated Sales Funnel” from Oles Timofeev is a gift!

5 brilliant sales secrets that everyone knows about (but nobody uses)

2. Become a leader in your niche

Imagine you are choosing a new phone. What do you prefer: models from a famous manufacturer or a mobile of unknown origin? I think the answer is obvious. Even if an unfamiliar company offers a similar model cheaper / more functional / more beautiful, you are unlikely to take risks.

The same principle works in all sectors. Therefore, to succeed in sales, you need a name. Having established yourself as an expert and a leader in a niche, you will gain the trust of a potential client even before you first communicate with him. Agree, this gives a huge advantage and seriously increases your chances of success in sales.

How to become a leader? Perhaps I will not now detail the answer to this question. We have already talked about this.

Therefore, we dwell only on a couple of points:

Show your usefulness to the client in all possible ways (create valuable content, help the audience solve problems or achieve goals).
Build a powerful brand .
Collect social evidence (reviews, cases, publications in the media).

3. Be a reliable support

You can do more than just sell if you want sales to go well. Become the person for your customers to whom they will go with questions even after the sale is closed. Change your status in their eyes from the ordinary seller of a product, product or service to a provider of solutions to their problems. Finally, in order to solve a problem or satisfy a desire, we make every purchase. Help your customers reach the goal.

And even after the sale, give them support:

send useful materials that will help you get more benefits from using the purchase;
call to inquire whether the client is satisfied with everything, whether he has difficulties;
if difficulties arose, do everything possible to eliminate them …
There are plenty of options to care. The main thing is to use them. If you become a reliable source of help for your clients, they will thank you many times in return.

This is the record I found after our series of free expert webinars. You must admit that such words are worth caring for those who trust us.

be a reliable support

4. Use sales scripts … wisely

Scripts are the most controversial thing in the world of sales. Someone strongly recommends using them and promises a drop in sales below zero if you do not implement scripts today.Some, take a blow in the throat, and give up once and for all. Like, customers immediately feel that they are talking to them in a pattern, and leave the conversation.

I agree that a script conversation kills a sale. When the seller says the memorized text, it is immediately audible. And the desire to communicate with him disappears completely. But! I am convinced that talking with a client without preparation is no less a terrible crime against sales. Agree, you will not enjoy communicating with the seller , constantly saying ” uh “, ” nuuu “, lost from your remarks and generally ready to faint if you ask at least something else.

Therefore, my advice is to prepare a script for the conversation . Especially for newcomers to sales. However, this should not be a hard script, but rather a cheat sheet . Such a move will help:

Do not miss the thread of the conversation;
Do not forget about the key points;
work out the main objections of the client.

5. Do not sell

I know what you just thought: “ That’s the news. They talked, talked about sales, and what did they come to? “. We have not actually stepped away from the sales issue. I’ll explain now.

So, you got a potential customer. Only 1 step separates you from the sale. You are already looking forward to a successfully closed transaction, but … It turns out that the client is not ready, wants to think, he has no money … there are 1000 reasons that prevent the purchase. Is that familiar?

Getting a lead is not yet a success. And here you need to work hard to convert it into a client. Therefore, I recommend concentrating not on the desire to sell, but on building relationships . Immediately starting with the sale, you run the risk of scaring away the person. But having built a trusting relationship, you can bring him to a purchase easily and naturally.

Conclusion
Do you agree that all of these strategies have already been familiar to you? Maybe you did not read about them, but intuitively felt that it was so right. And now, when I convinced you that intuition has not failed, you can safely introduce them 🙂 I am sure the results will convince you even more.

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Security Surveillance Cameras and the benefits of installing them

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Security surveillance cameras and the benefits of installing them

There are many criminal figures in our world. Anyone can rob a house or an apartment for profit. Keeping dogs is good, of course, but thieves have become trickier and more adept at robbery. How to protect your home and always be ready?

As a rule, a person buys a gun, but to shoot at people is not right. After all, you can shoot innocent people who just went to visit. In this case, video surveillance will help. Install the camera in your yard, or in the entrance, and you can watch. You will see everything, since the viewing angle is quite large at the cameras, and do not miss suspicious people. Of course, these are some costs, but if you need security and confidence, then video surveillance is what you need. Video surveillance is very common abroad, mainly in private homes and stores.

However, in this article we will talk about the pros and cons of video surveillance, and we will start with the pros:

– security;
– You can monitor everything that happens, for example, your children who play football in the yard;
– if there are extraneous sounds on the street, you can just look at the screen and find out what is happening;
– if thieves climb in, you can see where they are heading and figure out how to drive them away;
– if outsiders broke into the apartment (or house), using the program on the phone you can monitor the apartment and call the police at any time;
– the camera will allow you to prove the guilt of a person in the theft of your belongings.

Disadvantages of video surveillance:
– Invasion of the privacy of children or neighbors;
– the cost of cameras and payment for installation services to the master;
– you need to learn to understand the camera software;
– if the camera is in the yard, it can be broken;
– Sometimes cameras should be repaired.

Basically, the pros outperform the cons. But it’s worthwhile to understand that video surveillance is a step that, first of all, is worth carefully considering. Do not think that installing a camera is an easy task; it will require costs and a strong-willed decision. And of course, your neighbors should know about installing the camera. Listen to their opinion on the installation and maybe they will not even mind. And someone will even give good advice about cameras.

However, if you need security and confidence in the future, then you should install video surveillance.

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