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The Scarlet Pimpernel

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The Scarlet Pimpernel

Critical Analysis of The Scarlet Pimpernel

Table of Content

1. Summary of The Scarlet Pimpernel

2. Analysis and Roles of all characters in The Scarlet Pimpernel

3. Analysis of the themes in The Scarlet Pimpernel

Summary of The Scarlet Pimpernel

The Scarlet Pimpernel Summary
The Scarlet Pimpernel begins in the throes of the French Revolution, with the revolutionary masses at the West Barricade waiting for fleeing aristocrats to be captured and sent to the guillotine. But we learn that in recent times, more and more aristocrats have escaped because of the help of the famous Scarlet Pimpernel who comes in disguise to free the nobility from certain death.
Meanwhile in England, several French escapees gather with the League of The Scarlet Pimpernel in a small pub, where they wait the arrival of the latest refugees. The rescued Comtesse de Tournay soon arrives, with her daughter and son, but says that her husband remains in Paris. She wants to thank the Scarlet Pimpernel for rescuing her, but is told his identity must be kept a secret. She mentions that back in France, the women are terrible for their traitorous actions – and specifically mentions Marguerite St. Just, who condemned a family to die. At that precise moment, Marguerite St. Just arrives.
Here in England, Marguerite St. Just is known as Lady Blakeney, for she is married to Percy Blakeney, the richest and most fashionable man in England. But Percy is also seemingly a buffoon – imbecilic and dull, and when the Comtesse’s son challenges him to a duel to avenge his mother’s disdain of Marguerite, Percy looks even more the fool as his wife wittily defuses the situation.
Lady Blakeney’s brother leaves for France, but before he leaves, he urges his sister to tell Percy why she denounced the St. Cyr family, but she says he already hates her for it, no matter the circumstances. As she goes back to the pub, she meets
Chauvelin, a French officer, intent on discovering the identity of the Scarlet Pimpernel. He has been spying on the activities of the Englishmen at the pub, and says that Marguerite must help him find the Pimpernel. She refuses.
Later that night, two members of the League of the Pimpernel are ambushed by Chauvelin just as they discuss plans to rescue the Countess’s husband. Chauvelin finds a letter from Marguerite’s brother, Armand, and now he sees that he can blackmail her to help her find the Pimpernel.
Chauvelin corners Lady Blakeney at the opera and reveals the letter he has found. If she does not help him, he will ensure that her brother is executed.
At the ball that night, Lady Blakeney finds out that the Pimpernel will be waiting in one of the rooms at one o’clock that night. But when she tells Chauvelin of this, he goes to the room, only to find Percy stretched out on the couch taking a nap. Chauvelin tells Lady Blakeney that she better help him find the Scarlet Pimpernel or else her brother will be in danger.
Lady Blakeney and Percy go to their country home outside the city of London. Under the stress of all of her dealings with Chauvelin and the coolness of her husband, Lady Blakeney explains the circumstances that led her to denounce the Marquis de Cyr’s family at the tribunal. But Percy says she’s told him too late and he remains cool to her, even though deep down he still loves her. He promises to save her brother.
Later that night, Lady Blakeney is peeking around her husband’s study when she finds a ring emblazoned with the image of the Scarlet Pimpernel she discovers his true identity. And indeed, now she realizes she has betrayed her own husband to Chauvelin – and must make the choice between saving him and her brother.
Lady Blakeney sails to Calais, where she hides at an inn, only to witness a tense encounter between Percy and Chauvelin, who have accidentally run into each other. Unbeknownst to Percy, however, Chauvelin has six soldiers on the way to arrest him.
But Percy manages to outwit Chauvelin and he escapes, and a chase ensues to find him. Marguerite follows behind as Chauvelin and his henchmen enlist the help of an Old Jew, who claims to know the way that Percy left.
The Jew takes them to a hut, where Marguerite realizes that the fugitives are hiding. She throws herself towards the hut in an effort to save the ones inside, but she’s captured by Chauvelin. Chauvelin and his henchmen go inside the hunt and find that its empty. A moment later they see a boat drifting out of the harbor and realize the fugitives have escaped.
Chauvelin leads his men on a hunt for Percy, but not after making sure the old Jew is mercilessly beaten. Only after Chauvelin leaves does the old Jew get up groggily and reveals himself to the bound Marguerite as her husband Percy in diguise.
Percy and Marguerite set sail for England the next day, reconciled, having freed the fugitives and Percy promises to make sure Chauvelin never steps foot in English noble society again.

Analysis and Roles of all characters in The Scarlet Pimpernel

Roles and character analysis of Percy Blakeney in The Scarlet Pimpernel

Percy Blakeney (a.k.a the Scarlet Pimpernel)
Percy Blakeney appears to us first as the maligned husband of Lady Blakeney — one of the richest, most fashionable men in England, but also a reputed dunce. He is built like a truck, apparently, with big shoulders and muscles, but this only adds to his reputation as a stupid stooge. But Percy is of course secretly the Scarlet Pimpernel who raids the barricades of France to save condemned French aristocrats from the guillotine.

Chauvelin
Chauvelin, the novel’s chief villain, is a French agent who has English diplomacy rights. He is in England looking for the Pimpernel and anyone else who is attempting to rescue French aristocrats. His ‘hard-hearted, vengeful’ nature contrasts with the dashing Pimpernel.

Roles and character analysis of Marguerite St. Just / Lady Blakeney in The Scarlet Pimpernel

Marguerite St. Just / Lady Blakeney
Lady Blakeney, while living in France as an actress, was famous for her beauty, but even more for her charisma, wit, and intelligence. When she marries Percy Blakeney, no one’s quite sure what she’s thinking. Since he’s considered a dull turkey and she a renowned socialite, the consensus is that she’s married down. But she discovers her husband’s secret identity and we see her husband’s heroism through her eyes.

Roles and character analysis of Armand St. Just in The Scarlet Pimpernel

Armand St. Just
Armand St. Just, Marguerite St. Just’s brother, is in cahoots with the Pimpernel. Chauvelin uses Armand to blackmail Marguerite in an attempt to get to the Pimpernel.

Roles and character analysis of Sir Andrew Ffoulkes in The Scarlet Pimpernel

Sir Andrew Ffoulkes
Sir Andrew is one of the Scarlet Pimpernel’s devoted followers. Marguerite goes to him when she first learns that Percy is the Pimpernel and is thus in danger of being arrested by Chevalier.

Roles and character analysis of Lord Antony Dewhurst in The Scarlet Pimpernel

Lord Antony Dewhurst
Lord Antony does not last long in the novel, as he is one of the members of the League of the Pimpernel who is captured by Chauvelin at the pub in Dover.

Roles and character analysis of Comtesse de Tournay in The Scarlet Pimpernel

Comtesse de Tournay
The Comtesse is a French aristocrat rescued by the Scarlet Pimpernel in the opening section of the novel, but her husband is left behind, prompting the dramatic rescue that dominates the novel’s main plot. She does not like Marguerite St. Just because she thinks that she caused the demise of the St. Cyr family by denouncing them to the tribunal.

Roles and character analysis of Comte de Tournay in The Scarlet Pimpernel

Comte de Tournay
The Comte de Tournay is the Comtesse’s husband, rescued from France by the Scarlet Pimpernel.

Roles and character analysis of Lord Grenville in The Scarlet Pimpernel

Lord Grenville
Lord Grenville is an English governmental secretary who holds a grand ball after the opera, a ball which acts as the setting for Chauvelin’s and Marguerite’s plan to catch the Pimpernel.

Roles and character analysis of Mr. Jellyband in The Scarlet Pimpernel

Mr. Jellyband
Mr. Jellyband is the propietor of the Dover pub called The Fisherman’s Rest, which the Scarlet Pimpernel and his league use for convocations.

Roles and character analysis of Degas in The Scarlet Pimpernel

Degas
Degas is Chauvelin’s most trusted henchman who is sent to retrieve soldiers to arrest the Pimpernel. He consistently arrives too late to trap Percy.

Roles and character analysis of Brogard in The Scarlet Pimpernel

Brogard
Brogard is the pugilistic owner of the Chat Gris inn in Calais where Chauvelin and Percy meet for their face-off.

Roles and character analysis of Marquis de St. Cyr in The Scarlet Pimpernel

Marquis de St. Cyr
The Marquis de St. Cyr is a French noble who was condemned because Marguerite made a statement about him to a French tribunal.

Analysis of the themes in The Scarlet Pimpernel

Analysis of the theme of Loyalty in The Scarlet Pimpernel

Loyalty
Loyalty becomes a crucial determinant of a person’s inherent goodness. Chauvelin maintains his group of loyal henchmen, but their loyalty is based solely on rank, and not to his character. At the end, this superficial loyalty leads to the escape of the fugitives, as Chauvelin’s soldiers begrudgingly adhere to his strict instructions, knowing they’re letting the prisoners go free — and yet do not let him know. Meanwhile, Percy’s followers put themselves in extreme dangers for the sake of the Pimpernel’s cause, because they truly believe in their leader and the plight of the nobility.

Analysis of the theme ofPretension in The Scarlet Pimpernel

Pretension
For all the cult of nobility that surrounds Orczy’s novel, she puts a premium on humility. Any character that shows the slightest bit of arrogance or pretension is taught the lesson of humility by the end of the novel. In that, perhaps, Orczy is not so much vindicating nobility as much as instructing a new persona for the “brave, just noble” — one who fights for the right causes, for humanity instead of riches.

Analysis of the theme ofDisguise in The Scarlet Pimpernel

Disguise
The entire scheme of the plot depends on disguise, as The Scarlet Pimpernel wins not through brawn, but rather through cunning and trickery. It’s important to remember that given the political context of the novel, the Pimpernel cannot fight fairly. He will be killed by the guillotine if he is merely arrested. Thus disguise as a way of concealing nobility becomes a crucial theme in the novel — indeed, the Scarlet Pimpernel takes the disguise of people who would be in the masses, including peasants, old hags, old Jews, etc. in order to save the nobility. He is very much a Robin Hood intent on saving the rich, as bizarre as that sounds.

Analysis of the theme ofThe Scarlet Pimpernel in The Scarlet Pimpernel

The Scarlet Pimpernel
The flower known as the “the Scarlet Pimpernel” is, according to the narrator, “the name of a humble English wayside flower; but it is also the name chosen to hide the identity of the best and bravest man in all the world.” The flower, then, which has become Percy’s moniker symbolizes all his best qualities — his English charm, his humble origins, and his innate humility as a hero that expects no reward for his deeds. Perhaps the most admirable thing about Percy is that he’s willing to appear stupid, even buffoonish, in order to secretly continue his missions as the Pimpernel. Indeed, behind a deceptively humble front dwells a hero.

Analysis of the theme ofDual Identities in The Scarlet Pimpernel

Dual Identities
There is an odd dynamic between England and France that dominates the novel — the former is depicted as a land of justice and simplicity and order and propriety, whereas the latter is vulnerable to the impulsive rage of mobs and sacrificial violence. As a result, then, Marguerite/Lady Blakeney comes to serve as the perfect symbol of this schism. As Marguerite, she caused the condemnation of the St. Cyr family simply through a misspoken denunciation. Upon marrying Percy Blakeney, she maintains her French casualness — her haughty charm, but her innate ability to hurt people without thinking. Through the course of the novel, she turns more and more English, evolving gradually into the true Lady Blakeney, who stands by her husband, humble and deferential.

Analysis of the theme ofNobility vs. The Masses in The Scarlet Pimpernel

Nobility vs. The Masses
When it was first published, The Scarlet Pimpernel was considered classist by critics because it so clearly takes the side of the upper-crust nobles in The French Revolution. Indeed, a key theme that emerges in Orczy’s novel is an innate tie between nobility and heroism
the idea that all the qualities of a grand adventure hero, namely charisma, beauty, elegance, ingenuity, and fashion, are all natural qualities of the noble class. This is, of course, quite obviously wrong (as any look at the actual history that preceded the French Revolution will show), but Orczy, a baroness herself, makes no bones about her allegiance. In order to create sympathy for the nobility, however, she must create the sense that the masses are bloodthirsty enough to kill indiscriminately.

Analysis of the theme ofGuilt vs. Redemption in The Scarlet Pimpernel

Guilt vs. Redemption
What makes a hero? In Orczy’s novel, it’s a question often motivated by guilt. Lady Blakeney, for instance, knows that her husband hates her because he thinks she condemned the St. Cyrs to die maliciously; thus she is determined to atone for the sin he thinks she’s committed. Meanwhile, Percy seems to feel at least some guilt for deceiving his wife about his identity as the Pimpernel, and enough that he cannot reveal his identity even when she confesses her own internal guilt and turmoil over the St. Cyr incident. Marguerite, meanwhile, has to struggle over the guilt that comes with making the choice between saving her brother, Armand, or saving the Scarlet Pimpernel, who she considers “noble and just.” When, of course, it is revealed that the Pimpernel is in fact, her husband, Lady Blakeney is left guilty no matter who she chooses to save. The plot machinations, however, save her from making a choice in the end.

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I’m attracted to you, but not physically – Erica to Laycon (Video)

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I’m attracted to you, but not physically – erica to laycon (video)

BBNaija housemate, Erica has opened up to Laycon that she is not in any way attracted to him physically, but mentally.

She made this known to the rapper during a discussion yesterday after he approached her to reiterate his interest in her.

Recall that Laycon had told Erica on Tuesday that he had feelings for her and cares about being in a relationship with her.

However, hours later, Erica and Kiddwaya had a steamy session in bed.

Seeking clarifications on Tuesday night, Laycon approached Erica to reveal her feelings for him.

Related:  Download Video: Hellas Verona 2 – 3 Bologna Highlights

During the conversation, Erica told Laycon that she is only mentally attracted to him but physically attracted to Kiddwaya.

Eric said:

“I’M MENTALLY ATTRACTED TO YOU BUT ATTRACTED TO KIDDWAYA PHYSICALLY. I’VE DECIDED NOT TO OVERTHINK ANYTHING WITH KIDDWAYA ,I JUST WANT TO BE HAPPY. LET’S JUST GO BACK TO HOW WE WERE BUT I HATE MAKING OTHERS FEEL BAD.”

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10 African Countries With the Most Number of Universities

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10 african countries with the most number of universities

Brief History of African Universities

It is being observed that those individuals who are intellectuals, as well as the higher education institutions that foster and harbour them, have significant roles to play in the development of a society. Even so, historical studies of higher education institutions on the African continent remain significantly scarce. While certain exceptions do exist, even these have only a limited focus.

One likely explanation is the fact that the African continent as a whole is simply too large as a unit of analysis. Another is the compartmentalization of researchers by the official languages of the regions to be studied, making any comprehensive analysis beyond boundaries such as Anglophone and Francophone quite tricky. Given this situation, moreover, it is understandable that a few historical works on higher education in Africa that have been written in English are biased toward the former British colonies after colonialism.

Among those works that focused on higher education under British influence, in which Eric Ashby is often referred to as a classic.

More recent works include that of Okunor, which focused on West African countries under strong British and American influence such as Gold Coast, Sierra Leone, and Liberia. A significant additional work on higher education is the Eastern and Southern African Universities Research Programme that was conducted in 1984. Such studies commonly view the colonial era as the beginning of modern higher education in Africa and do not refer to the higher education institutions that existed before colonialism.

It is well known that people who are scholars, as well as the higher education institutions that foster and harbor them, have significant roles to play in the development of a society. Even so, historical studies of higher education institutions on the African continent remain significantly scarce.

While certain exceptions do exist, even these have only a limited focus. One likely explanation is the fact that the African continent as a whole is simply too large as a unit of analysis. Another is the compartmentalization of researchers by the official languages of the regions to be studied, making any comprehensive analysis beyond boundaries such as Anglophone and Francophone quite tricky. Given this situation, moreover, it is understandable that a few historical works on higher education in Africa that have been written in English are biased toward the former British colonies after colonialism.

African Universities Ranking Among Others

There are many different rankings and league tables, and several African universities consistently per population. The University Rankings focuses on four broad areas that they feel are of particular interest to prospective students: research, teaching, employability, and international outlook.

These four key areas are assessed using six indicators, with each given a different percentage weighting. A strong emphasis is placed on

  1. Academic reputation
  2. Faculty/student ratio
  3. Citations per faculty
  4. Employer reputation
  5. International student ratio
  6. International staff ratio

The World University Rankings places a strong emphasis on reputation. The ‘academic reputation’ is assessed through a global survey completed by academics, and the ’employer reputation’ is assessed through a survey of employers worldwide. While the rankings also score research citations, smaller and specialist institutions can be included in this ranking if they have a strong global reputation.

Notably, South Africa has four universities ranked among the top 200 in Africa;however, here are a few African universities that made it under the top 1000 in the world.

S/N University Country African Ranking World Ranking
1 University of Cape Town South Africa 1 136th
2 University of the Witwatersrand South Africa 2 194th
3 Stellenbosch University South Africa 3 259th
4 Aswan University Egypt 4 436th
5 Covenant  University Nigeria 5 451th 
6 University  of  Kwazulu-Natal South Africa 6 472th
7 Mansoura University Egypt 7 493th
8 University of Ibadan Nigeria 8 524th
9 North-West University Nigeria 9 557th
10 Suez Canal University Egypt 10 586th

Top 10 African Countries with the Most Universities

University education is more than the next level in the learning process; it is a critical component of human development worldwide. It provides not only the high-level skills necessary for every labour market but also the training essential for teachers, doctors, nurses, civil servants, engineers, humanists, entrepreneurs, scientists, social scientists, and a myriad of other personnel. It is these trained individuals who develop the capacity and analytical skills that drive local economies, support civil society, teach children, lead capable governments, and make critical decisions that affect entire societies.

An educated populace is vital in today’s world, with the convergent impacts of globalization, the increasing importance of knowledge as a primary driver of growth, and the information and communication revolution. Knowledge accumulation and application have become significant factors in economic development and are increasingly at the core of a country’s competitive advantage in the global economy.

The combination of increased computing power, diminishing prices of hardware and software, improvement of wireless and satellite technologies, and reduced telecommunication costs have all but removed the space and time barriers to information access and exchange.

S/N Country Number Of Universities Country By Population
1 Nigeria 152 206,139,000
2 South  Africa 136 59,308,123
3 Ethiopia 134 114,963,129
4 Democratic Republic of Congo 60 89,561,456
5 Egypt 55 102,334,567
6 Sudan 52 43,849,234
7 Uganda 46 45,741,567
8 Algeria 39 43,851,786
9 Kenya 39 53,771,234
10 Tanzania 33 59,786,123

These countries simultaneously raised their rates of participation in higher education. Indeed, the countries that benefited most from integration with the world economy achieved the most marked increases in educational levels.

Besides, there is growing evidence that university education, through its role in empowering domestic constituencies, building institutions, and nurturing favourable regulatory frameworks and governance structures, is vital to a country’s efforts. This is to increase social capital and to promote social cohesion, which is proving to be an essential determinant of economic growth and development.

Benefits of Studying in an African University

Study and learn during a Different way
Often those studying in Africa will experience a completely new way of teaching. this will be daunting, but it’ll also open your mind to new ways of learning.

Opportunity to make unforgettable experiences
Study shows that folks are happier and feel more fulfilled once they spend on experience than once they buy new things. once you consider the items that bring you the foremost joy, they’re usually memorable experiences. you’ll get tons of that from studying in Africa

African Degrees are well respected It
If pursuing knowledgeable career is your goal, international education and knowledge on the CV will assist you stand out. it’ll also represent you as someone who is up for a challenge. Especially now that African universities are climbing the ranks in world university rankings

Opportunity to get unique ideas and opportunities
Most of the successful businesses in Africa and Asia were found out by people that gained international exposure and education. Econet, Celtel, IrokoTv, Jumia, and more. By studying in Africa, if you’re curious, you’ll find new ways to unravel a drag back home.

Opportunity to find out a replacement language
Studying during a country that speaks a special official language as yours is among the simplest ways to find out or brush up a replacement language. Imagine being close to communicate in German, French, or Mandarin. that would are available handy along your career path. Africa is diverse when it involves languages. All you’ve got to try to to is pick those that interest you the foremost .

Studying during a foreign country is different from tourism
Travel for a vacation is extremely different from settling during a foreign country for a yearlong study. you’ll get to experience your home of study for a more extended period and familiarize yourself with local knowledge like what tourist traps to avoid and the way to urge the foremost out of your new city.

Opportunity to experience the rich African culture
Yes, food. you only haven’t any idea about the variability of food that exists out there. you’ll never know until you venture out. you’ll even discover your new favourite.

Opportunity to require advantage of lower tuition fees
This, of course, depends on where you study in Africa. However, if you select a location in many parts of continental Europe, Asia, and Latin America , you’ll find it’s impossible to review at a highly reputed university without stepping into debt.

You will meet a various range of individuals
You will experience exposure to several differing types of individuals won’t only assist you to develop your people skills, but it’ll also offer you a firmer knowledge of others.

Enjoy international student discounts
Many famous Universities in Africa destinations offer student discounts for various activities, from transportation, bookstores to movie tickets and museums. you only need to spend wisely.

Opportunity to form lifelong friends
You will quickly develop the attitude that we are during this , along side other international students. this will end in lifelong friendships, even with the local students. you’ll not love every single person you meet, but the probabilities are that you’ll meet a minimum of one lifelong friend.

You will gain a more excellent knowledge of various cultures
As you observe and learn why people from different cultures do things the way they are doing , your emotional intelligence develops. you’ll learn to be less judgmental.

Opportunity to become spontaneous and adventurous
Being during a foreign environment ignites your adventurous nature. You tend to require to explore your new environment. Open your mind up to new experiences and sights and learn an excellent deal while having some fun.

Opportunity to explore together with your spare time
In between lectures and lab sessions, studying Africa should leave you with many time to explore. Whether you’re one for visiting iconic landmarks, trying new foods, or bartering at local markets, there’s sure to be a far better way of paying some time than scrolling through Facebook!

There is a robust involve strengthening universities and research within the new Continental Education Strategy for Africa 2016-2025. Its objectives include boosting postgraduate and post-doctoral education and growing competitive awards to nurture young academics, more international research cooperation, and expanding centres of excellence and institutional links.

Tertiary education and research are given more stress than in previous education statements, reflecting continental realization of their importance to growth and development.

The Continental Education Strategy for Africa 2016-2025, or CESA 16-25, is driven by a desire to realize quality education and training that gives the continent with “efficient human resources adapted to African core values and thus ready to achieve the vision and ambitions of the African Union.”

Strategic Objectives of African Universities
Revitalize the teaching profession to make sure quality and relevance in the least levels of education.
To build, rehabilitate, and support education infrastructure and develop policies that ensure a permanent stress-free and conducive learning environment for all to expand access to quality education in the least levels, including informal and non-formal settings.
Harness the capacity of ICT to enhance access, quality, and management of education and training systems.
Ensure acquisition of requisite knowledge and skills also as improved completion rates altogether groups through harmonization processes across all levels for national and regional integration.
Accelerate processes resulting in gender parity and equity.
Launch comprehensive and useful literacy programs across the continent.
Strengthen the science and arithmetic curricula in youth training and disseminate knowledge domain and culture in society.
Expand technical and vocational opportunities at both secondary and tertiary levels and strengthen linkages between the planet of labor and education and training systems.
Revitalize and expand tertiary education, research, and innovation to deal with continental challenges and promote global competitiveness.
Promote peace education and conflict prevention and determination in the least levels of education and for all age groups.
Improve management of education systems and build capacity for data collection, management, analysis, communication, and use.
Create a coalition of stakeholders to facilitate and support activities resulting from the implementation of CESA 16-25. Of importance to education is that the got to train well-qualified teachers and deliver continuous professional development.
Good university programs should integrate entrepreneurship and leadership training in their curriculum, in order that they produce graduates who have the soft-skills to play an impactful role in Africa’s economic transformation, and who begin not as job-seekers but as job creators. Eventually, aligning education to the stress of the market requires that we measure how successful universities fuse the lecture hall with the planet of labor .

Furthermore, the African countries with the foremost universities span across ten countries, from Uganda within the east to Nigeria within the west, Morocco within the north to South Africa at the southernmost tip of the continent.

In the University rankings, Two of South Africa’s universities feature within the top 200 of the worldwide rankings: the University of Cape Town is Africa’s top university, sitting at joint 136th position, while the University of Witwatersrand occupies the joint 194th spot.

Overall, Egypt and South Africa are the 2 best represented African countries within the ranking, with 20 and 10 universities each. Egypt, Nigeria, and South Africa all have universities within the top 500 of the worldwide ranking. Finally, the ranking rates university performance using 13 different indicators; a number of which are measuring teaching, research, research impact, innovation, and international outlook.

In summary, variety is that the spice of life. Why not take that bold step towards gaining admission to review in Africa. YOUR SUCCESS MATTERS!

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How to design social networks: design tips, image sizes, useful services

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How to design social networks: design tips, image sizes, useful services

Today we are using generated company symbols to properly mark your social networks.
If you still do not have a logo and corporate identity, then our Logaster generator will always help to develop them quickly and efficiently.

Why should your business be represented on social networks?
Social networks are an integral part of the modern Internet, they have a huge audience and will become worthy platforms for promoting your brand. So, why does your company have to have pages on popular social networks?

Internet reputation management. Corporate social media accounts will help you post the most current, relevant and reliable information about the company, cover its activities from the best perspectives, which will positively affect your reputation;

Strengthen industry influence. Social networks are considered to be a powerful networking tool – creating useful links in the industry that interests you. Owing to this, you can quickly identify and collect useful information and connections for potential customers , associates, staff, investors;

Expanding audience reach. With the help of social networks, you will be able to significantly increase the number of points of contact with the target audience, a significant part of which may want to purchase your goods or services;

Improving customer loyalty. By regularly visiting your corporate accounts, you can work with customer reviews, complaints and suggestions. Prompt feedback will help you make your audience much more loyal and positive;

More effective search engine promotion. Conscientious maintenance of pages on social networks with frequent updating of unique content will significantly improve the position of your company’s website in search engine delivery (Google, Yandex);

Benefits for other marketing tools. Proper use of social media will bring an additional effect for solving other marketing tasks of your brand – from a corporate blog and electronic mailings to webinars or offline events.How to design social networks: design tips, image sizes, useful services

We have therefore mentioned the principal reasons why you should build company accounts in common social networks.

More reasons can be found here.

What social networks should be made out?
The choice of the channel with which you can “reach out” to the target audience, and the competent design of the profile is an important and necessary marketing move.

The most popular among businesses in the CIS are sites such as Instagram, Facebook, VK, Odnoklassniki, YouTube. Here are some tips for choosing social networks for maintaining and promoting:

Which social networks should be emphasized largely depends on the subject of the project. For example, if your business is associated with any kind of creativity, then social networks such as YouTube (for creating video content), Instagram (photos of products, especially designer clothes, clothes, hand-made), SoundCloud (writing music) are best suited for its promotion.

If you have a typical company, VK and Facebook will provide the best response to the “basic” social networks. As for the Instagram service, it has proven itself for various areas of online business, including online stores (especially with goods for women), creative services, etc.

Closely monitor web analytics – it will help determine which services the largest number of visitors and purchases come to you from. By default, VK, Facebook, Odnoklassniki are considered the most useful among our entrepreneurs, followed by Twitter, Instagram and Youtube.

At the same time, we recommend not to “spray” on all available social networks, but to focus on those that lead major customers. It will be useful to study the pages of competitors, which can suggest some useful details. Of course, this advice is for those projects that already have a small traffic to the site.

You can also create corporate accounts in all specified social networks, arrange them, but only 2-3 of them are actively promoted and updated – the most effective for you. So you can save your time and at the same time not miss potential customers.

How to design social networks: design tips, image sizes, useful services

How to design social networks: design tips, image sizes, useful services

A professional publishing and communication strategy for every channel is equally essential. For example, Facebook and VK are ideally suited for posting informational content (posts, articles, news), working with reviews, orders and customer requests, targeted advertising, etc.

In turn, Instagram ideally sells goods or services with photos, and on YouTube you can effectively post video reviews and presentations of your products, instructions.

Proper design of social networks – why is it so important?
It is not enough just to create company accounts in social networks, you also need to issue them in a high-quality manner. Proper branding plays a very important role, since any Internet user is now simply overloaded with information, especially in social networks. There is an opinion that an ordinary person sees hundreds of logos of various brands every day – both online and in reality.

Do not believe? Then just look back on the sides, go to your favourite sites and count the number of corporate symbols surrounding you.

Careful design of social networks will help to stand out against the background of numerous visual “spam”, and it will also provide your business with a number of advantages:

With it, you can attract the attention of users, help them better know your brand, highlight it against the background of symbols of other companies and competitors. The presence of a logo or other elements of corporate identity will allow the audience not to miss important news, promotions or other updates to your company;

You will be able to create a more holistic image of the company by branding social networks. Such sites are very important points of contact with customers, so the use of corporate identity will help you to remain consistent, while maintaining the integrity of your image in the eyes of the audience;

Branded content looks more attractive than regular photos, videos or text. With it, you can increase customer loyalty, gently advertise your brand, “accustom” them to your materials – as a result, they will respond positively to them by default.

As you can see, the competent design of social networks is of great importance for any enterprise, helping to establish a closer relationship with customers, which will positively affect the development of your business.

Social Media Branding Tips
So, you have developed a logo and corporate identity, created pages on social networks, defined their main goals (promotion of goods / services, work with reviews, etc.). Now is the time to proceed to the design of your accounts, following these tips:

Be consistent with the style of the pages, everywhere use the same fonts, color schemes, graphic elements, etc. Only in this way will you achieve that people will recognize your corporate colors even without a logo or company name;

The dimensions and other parameters of your logo should be adapted to the requirements of each individual social network. Do not use the logo of the same size for all sites, as it can be displayed there in cropped or stretched form. By the way, the Logaster service will help you immediately download various logo options of all necessary dimensions for popular social networks;

If the space on the avatar is limited, then it is better to use a simplified version of the logo, for example, without a text warehouse;

Pay special attention to the cover and photo (logo) of the account, because it is on them that the first look of each visitor is directed. It is important that they have the same style and color scheme with your corporate identity. You will be able to find a suitable caption for the theme of your business on photo stocks, or you can order it from a designer;

We recommend that you follow identical positioning and design when designing pages on different social networks. For example, if your logo on Facebook is in the lower right corner, then try to place it in about the same place and on other platforms (if possible);

You can also put any short text on the cover of your account – especially if it is really important / interesting information, for example, about a promotion, and you want users to see it first.

Having completed the design of the page, be sure to test it on all possible devices – PC, laptop, tablet, smartphone, etc. Make sure that all key elements look equally good at any screen resolution, not stretched or cropped. Any seeming trifle can significantly affect the reputation of your company and the loyalty of its audience.

Next, we will tell you how to upload your logo to the pages of popular social networks.

How to add an avatar (profile photo) on social networks
Below we consider the process of uploading a logo to Facebook, Twitter, Instagram, Vkontakte, OK.ru, LinkedIn, YouTube and Pinterest. Make sure you have the right size logo versions.

Image sizes for social networks (2020):
Facebook
Image to external links: 1200 x 628 px
Picture for post: 1200 x 630 px
Cover: 820 x 312 px
Profile Photo: 170 x 170 px

In contact with
Image to external links: 537 x 240 px
Picture for post: 700 x 500 px
Profile photo: 200 x 500 px

Twitter
Tweet picture: 1024 x 675 px
Cover: 1500 x 500 px
Profile photo: 400 x 400 px

Instagram
Post picture: 1080 x 1080 px
Profile photo: 110 x 110 px

YouTube
Image over video: 1280 x 720 px
Channel cover: 2560 x 1440 px
Profile photo: 800 x 800 px

Pinterest
Picture for pin: 1000 x 1500 px
Profile photo: 165 x 165 px

Linkedin
Image to external links:: 1200 x 628 px
Picture for post: 1200 x 1200 px
Cover: 1584 x 768 px
Profile photo: 300 x 300 px

OK.ru
Picture for post: 1680 x 1680 px
Cover: 1340 x 320 px
Profile Photo: 190 x 190 px

How to upload an image
Facebook

First, make sure that you have a logo in PNG format of the right size – you can add it to your Facebook page.

How to add or change profile photo:

1. Log in to your Facebook account and go to your page.
2. Move the cursor over the place for the photo and click on the camera icon.
3. Select “Upload Photo”.
4. Select a file with a logo and press “Open”. If necessary, the image can be cropped and arranged in accordance with the plan.
5. Click “Save.”

facebook min
How to add or change a cover:
1. Go to your page, hover over the cover image and click “Change Cover”.
2. Select Upload Photo.
3. Select the logo file and click Open. Position the image as you see fit.
4. Click Save.

Please note that although your profile photo is displayed on the user’s page as a square, in the news feed it takes the form of a circle. If you have a square logo, reduce its size so that the corners are not cut and it is not too crowded in a circle.

Twitter

File size requirements are listed here.
Note: unlike Facebook, where business accounts are created on the basis of personal accounts, Twitter needs to have a separate page for the company or project.

How to add or change profile photo:
1. Log in to your Twitter account and open your page by clicking on your name.
2. Click the Edit profile button on the right side of the page and click on your photo. Click Select Photo.
3. Select a file with a logo and press “Open”. Position the logo as you see fit.
4. To finish the setup, click “Save Changes”.

How to add or change the image in the header:
1. Go to your page and click the “Edit Profile” button.
2. Click on the header and select the Add header option.
3. Select a file and click “Open.”
4. To finish the setup, click “Save Changes”.

In contact with

File size requirements are listed here. How to add or change an image in a VK group and community:

1. Go to your personal account, go to the desired group;
If you do not have an avatar yet, the text “Upload a photo” will be highlighted in its place;
(if the image is already available, then just point it and the pop-up menu will offer you to update the photo).
2. Click on it and upload the logo;
3. Make sure that when reducing the avatar to a round version, your logo does not cease to be recognizable. To do this, select the desired area by clicking on “Change thumbnail”.

How to add or change cover art in a VK group and community:

1. Go to your personal account, go to the desired group;
2. Go to community settings;
3, Click on “Download” opposite “Community Cover;
4. Download the logo;
Make sure that the logo is not ridiculously cropped.

OK.ru

File size requirements are listed here. How to add or change an image in a group in Odnoklassniki:

1. Go to your personal account, go to the desired group;
2. Hover over the profile picture and click on “Add Image” from the pop-up menu;
3. Download the logo.

Instagram

File size requirements are listed here.

How to add or change profile photo:
1. Log in to your Instagram account from your phone. Open your profile by clicking on the corresponding icon.
2. Click on the profile photo and select “Upload Photo”. Select a file with a logo and press “Select”.
3. On the mobile device, click “Edit Profile” and select “Change Profile Photo”. After you select the file, click “Finish.”

instagram
LinkedIn

File size requirements are listed here.

How to add a logo to your LinkedIn company page:
1. On your profile page, click on the photo thumbnail and select “Change” in the “Company Page” tab.
2. Click the “Edit” button and click on the “Edit Page” line.
3. Scroll to the “Company Logo” section. Click the “Edit” button and add / change the logo. You can also change the location of the logo by dragging it to the desired location.
4. Click “Save.”

LinkedIn
YouTube

File size requirements are listed here and here.

How to add or change a profile photo (channel icon):
1. Log into your YouTube account.
2. Click on the line My Channel, located under the profile photo in the upper right.
3. Hover over an existing photo and click on the edit icon.
4. Click “Edit” and select the logo file. Position it as you see fit.

How to add or change channel background image:
1. Going to My channel, hover over the background image and click on the edit (or add) icon.
2. Download the file and see how it is displayed on various devices. Position it as you see fit.
3. Click “Select.”

Pinterest

File size requirements are listed here.

How to add or change profile photo:
1. Log in to your Pinterest account.
2. Click on the ellipsis at the top, then click on the “Settings” button. Scroll down to the Profile section.
3. Click “Change Image,” then select the logo file. Ra

arrange it as you see fit.
4. Click “Save Settings.”

Useful services for designing social networks
We have prepared a small list of services that will be useful to you when designing social networks. Bookmark them so you don’t lose:

Logaster – creating and downloading logos optimized for the requirements of social networks.
Crello – create designs for social media covers.
Sproutsociale – optimization of the size of finished images to the requirements of social networks.
Pablo.buffer.com – search for images for covers and overlay text on them.
Pixabay is a free photo stock for finding cover pictures.
Pexels is a bank of free photos for creating covers and posts on social networks.
Unsplash is another photo stock for social networks.
Jaymantri – abstract pictures for creating cover or post backgrounds.
Designspiration – search for inspiration.
Fonts.google.com – a collection of free fonts.
Coolors.co – collections of color schemes that will be useful in the design of posts and covers.
Google.com/test/mobile-friendly – check page optimization for mobile devices.

Representative offices in social networks significantly stimulate the development of the company, making it possible to increase its recognition and increase the number of points of contact with customers. Following these tips, you will create really powerful marketing tools that will help you attract many potential customers from popular social media.

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