Connect with us

Education

Roles and Analysis of All Character in Julius Caesar

Published

on

Roles and Analysis of All Character in Julius Caesar

Brutus

  Character Analysis and Role of  Brutus in Julius Caesar

Brutus emerges as the most complex character in Julius Caesar and is also the play’s tragic hero. In his soliloquies, the audience gains insight into the complexities of his motives. He is a powerful public figure, but he appears also as a husband, a master to his servants, a dignified military leader, and a loving friend. The conflicting value systems that battle with each other in the play as a whole are enacted on a microcosmic level in Brutus’s mind. Even after Brutus has committed the assassination with the other members of the conspiracy, questions remain as to whether, in light of his friendship with Caesar, the murder was a noble, decidedly selfless act or proof of a truly evil callousness, a gross indifference to the ties of friendship and a failure to be moved by the power of a truly great man.

Brutus’s rigid idealism is both his greatest virtue and his most deadly flaw. In the world of the play, where self-serving ambition seems to dominate all other motivations, Brutus lives up to Antony’s elegiac description of him as “the noblest of Romans.” However, his commitment to principle repeatedly leads him to make miscalculations: wanting to curtail violence, he ignores Cassius’s suggestion that the conspirators kill Antony as well as Caesar. In another moment of naïve idealism, he again ignores Cassius’s advice and allows Antony to speak a funeral oration over Caesar’s body. As a result, Brutus forfeits the authority of having the last word on the murder and thus allows Antony to incite the plebeians to riot against him and the other conspirators. Brutus later endangers his good relationship with Cassius by self-righteously condemning what he sees as dishonorable fund-raising tactics on Cassius’s part. In all of these episodes, Brutus acts out of a desire to limit the self-serving aspects of his actions; ironically, however, in each incident he dooms the very cause that he seeks to promote, thus serving no one at all.

Julius Caesar

  Character Analysis and Role of  Julius Caesar in Julius Caesar

The conspirators charge Caesar with ambition, and his behavior substantiates this judgment: he does vie for absolute power over Rome, reveling in the homage he receives from others and in his conception of himself as a figure who will live on forever in men’s minds. However, his faith in his own permanence—in the sense of both his loyalty to principles and his fixture as a public institution—eventually proves his undoing. At first, he stubbornly refuses to heed the nightmares of his wife, Calpurnia, and the supernatural omens pervading the atmosphere. Though he is eventually persuaded not to go to the Senate, Caesar ultimately lets his ambition get the better of him, as the prospect of being crowned king proves too glorious to resist.

Caesar’s conflation of his public image with his private self helps bring about his death, since he mistakenly believes that the immortal status granted to his public self somehow protects his mortal body. Still, in many ways, Caesar’s faith that he is eternal proves valid by the end of the play: by Act V, scene iii, Brutus is attributing his and Cassius’s misfortunes to Caesar’s power reaching from beyond the grave. Caesar’s aura seems to affect the general outcome of events in a mystic manner, while also inspiring Octavius and Antony and strengthening their determination. As Octavius ultimately assumes the title Caesar, Caesar’s permanence is indeed established in some respect.

Antony

  Character Analysis and Role of  Antony in Julius Caesar

Antony proves strong in all of the ways that Brutus proves weak. His impulsive, improvisatory nature serves him perfectly, first to persuade the conspirators that he is on their side, thus gaining their leniency, and then to persuade the plebeians of the conspirators’ injustice, thus gaining the masses’ political support. Not too scrupulous to stoop to deceit and duplicity, as Brutus claims to be, Antony proves himself a consummate politician, using gestures and skilled rhetoric to his advantage. He responds to subtle cues among both his nemeses and his allies to know exactly how he must conduct himself at each particular moment in order to gain the most advantage. In both his eulogy for Caesar and the play as a whole, Antony is adept at tailoring his words and actions to his audiences’ desires. Unlike Brutus, who prides himself on acting solely with respect to virtue and blinding himself to his personal concerns, Antony never separates his private affairs from his public actions.

Flavius and Marullus Tribunes

  Character Analysis and Role of  Flavius and Marullus Tribunes in Julius Caesar

who wish to protect the plebeians from Caesar’s tyranny; they break up a crowd of commoners waiting to witness Caesar’s triumph and are “put to silence” during the feast of Lupercal for removing ornaments from Caesar’s statues.

Casca

  Character Analysis and Role of  Casca in Julius Caesar

Witness to Caesar’s attempts to manipulate the people of Rome into offering him the crown, he reports the failure to Brutus and Cassius. He joins the conspiracy the night before the assassination and is the first conspirator to stab Caesar.

Calphurnia The wife of Julius Caesar

  Character Analysis and Role of  Calphurnia  in Julius Caesar

she urges him to stay at home on the day of the assassination because of the unnatural events of the previous night as well her prophetic dream in which Caesar’s body is a fountain of blood.

Marcus Antonius (Mark Antony)

  Character Analysis and Role of  Marcus Antonius (Mark Antony) in Julius Caesar

He appears first as a confidant and a devoted follower of Caesar, and he offers Caesar a crown during the feast of Lupercal. He has a reputation for sensuous living, but he is also militarily accomplished, politically shrewd, and skilled at oration. He is able to dupe Brutus into allowing him to speak at Caesar’s funeral and by his funeral oration to excite the crowd to rebellion. He is one of the triumvirs, and he and Octavius defeat Brutus and Cassius at Philippi.

A soothsayer

  Character Analysis and Role of  A soothsayer in Julius Caesar

He warns Caesar during the celebration of the feast of Lupercal to “beware the ides of March.” He again warns Caesar as he enters the Senate House.

Marcus Brutus A praetor

  Character Analysis and Role of  Marcus Brutus in Julius Caesar

that is, a judicial magistrate of Rome. He is widely admired for his noble nature. He joins the conspiracy because he fears that Caesar will become a tyrant, but his idealism causes him to make several poor judgements and impedes his ability to understand those who are less scrupulous than he. Brutus defeats Octavius’ forces in the first battle at Philippi, but loses the second battle and commits suicide rather than be taken prisoner.

Cassius

  Character Analysis and Role of  Cassius in Julius Caesar

The brother-in-law of Brutus and an acute judge of human nature, Cassius organizes the conspiracy against Caesar and recruits Brutus by passionate argument and by deviously placed, forged letters. He argues that Antony should be assassinated along with Caesar, that Antony should not speak at Caesar’s funeral, and that he (Cassius) and Brutus should not fight at Philippi, but he eventually defers to Brutus in each instance. He is defeated by Antony at the first battle of Philippi, and he commits suicide when he mistakenly believes that Brutus has been defeated.

Cicero

  Character Analysis and Role of  Cicero in Julius Caesar

A senator and a famous orator of Rome. He is calm and philosophical when he meets the excited Casca during the night of portentous tumult proceeding the day of the assassination. The triumvirs have him put to death.

Cinna

  Character Analysis and Role of  Cinna in Julius Caesar

The conspirator who urges Cassius to bring “noble” Brutus into the conspiracy; he assists by placing some of Cassius’ forged letters where Brutus will discover them.

Lucius Brutus

  Character Analysis and Role of  Lucius Brutus in Julius Caesar

young servant; Brutus treats him with understanding, gentleness, and tolerance.

Decius Brutus

  Character Analysis and Role of  Decius Brutus in Julius Caesar

The conspirator who persuades Caesar to attend the Senate on the day of the ides of March by fabricating a flattering interpretation of Calphurnia’s portentous dream and by telling Caesar that the Senate intends to crown him king.

Metellus Cimber

  Character Analysis and Role of  Metellus Cimber in Julius Caesar

The conspirator who attracts Caesar’s attention by requesting that his brother’s banishment be repealed, allowing the assassins to surround Caesar and thereby giving Casca the opportunity to stab him from behind.

Trebonius

  Character Analysis and Role of  Trebonius in Julius Caesar

The first of the conspirators to second Brutus’ argument that Antony be spared, Trebonius lures Antony out of the Senate House so that the other conspirators can kill Caesar without having to fear Antony’s intervention. Consequently, he is the only conspirator who does not actually stab Caesar.

Portia

  Character Analysis and Role of  Portia in Julius Caesar

The wife of Brutus and the daughter of Marcus Cato. She argues that those familial relationships make her strong enough to conceal Brutus’ secrets, but on the morning of the assassination, she is extremely agitated by the fear that she will reveal what Brutus has told her. She commits suicide when she realizes that her husband’s fortunes are doomed.

Caius Ligarius

  Character Analysis and Role of  Caius Ligarius in Julius Caesar

No friend of Caesar’s, he is inspired by Brutus’ nobility to cast off his illness and join the conspirators in the early morning of the ides of March.

Publius

  Character Analysis and Role of  Publius in Julius Caesar

An elderly senator who arrives with the conspirators to escort Caesar to the Capitol. He is stunned as he witnesses the assassination. Brutus sends him out to tell the citizens that no one else will be harmed.

Artemidorus

  Character Analysis and Role of  Artemidorus in Julius Caesar

He gives Caesar a letter as the emperor enters the Capitol; in the letter, he lists the conspirators by name and indicates that they intend to kill him, but Caesar does not read it.

Popilius Lena

  Character Analysis and Role of  Popilius Lena in Julius Caesar

The senator who wishes Cassius well in his “enterprise” as Caesar enters the Senate House. This comment intensifies the dramatic tension in the moments immediately prior to the assassination by causing Cassius and Brutus to briefly fear that they have been betrayed.

Cinna the poet

  Character Analysis and Role of  Cinna the poet in Julius Caesar

On his way to attend Caesar’s funeral, he is caught up in the riot caused by Antony’s funeral oration. The mob at first confuses him with Cinna the conspirator, but even after they discover their error, they kill him anyway “for his bad verses.”

Octavius Caesar

  Character Analysis and Role of  Octavius Caesar in Julius Caesar

The adopted son and heir of Julius Caesar; he is one of the triumvirs who rule following the death of Caesar. He and Antony lead the army that defeats Cassius and Brutus at Philippi.

M. Aemilius Lepidus

  Character Analysis and Role of  M. Aemilius Lepidus in Julius Caesar

He joins Antony and Octavius to form the Second Triumvirate to rule the Roman Empire following the assassination of Caesar. He is weak, and Antony uses him essentially to run errands.

Lucilius

  Character Analysis and Role of  Lucilius in Julius Caesar

The officer who impersonates Brutus at the second battle of Philippi and is captured by Antony’s soldiers. Antony admires his loyalty to Brutus and thus he protects him, hoping that Lucilius will choose to serve him as loyally as he did Brutus.

Pindarus

  Character Analysis and Role of  Pindarus in Julius Caesar

At Philippi, he erroneously tells his master, Cassius, that the scout Titinius has been captured by the enemy when the scout has actually been greeted by the victorious forces of Brutus. Thinking that all is lost, Cassius decides to die; he has Pindarus kill him with the same sword that he used to help slay Caesar.

Titinius

  Character Analysis and Role of  Titinius in Julius Caesar

An officer in the army commanded by Cassius and Brutus, he guards the tent at Sardis during the argument between the two generals, and is a scout at Philippi for Cassius. After Cassius commits suicide when he mistakenly believes Titinius to have been taken prisoner by the enemy, Titinius kills himself in emulation of Cassius.

Messala

  Character Analysis and Role of  Messala in Julius Caesar

A soldier serving under Brutus and Cassius, Messala gives information concerning the advance of the triumvirs, and he reports Portia’s death to Brutus at Sardis. At Philippi, he hears Cassius confess that he believes in omens. Later, he discovers Cassius’ body.

Varro and Claudius

  Character Analysis and Role of  Varro and Claudius in Julius Caesar

Servants of Brutus, they spend the night in his tent at Sardis. Neither of them observes the ghost of Caesar that appears to Brutus.

Young Cato

  Character Analysis and Role of  Young Cato in Julius Caesar

The son of Marcus Cato, the brother of Portia, the brother-in-law of Brutus, and a soldier in the army commanded by Brutus and Cassius. He dies during the second battle at Philippi while trying to inspire the army by loudly proclaiming that he is the son of Marcus Cato and that he is still fighting.

Clitus and Dardanius

  Character Analysis and Role of  Clitus and Dardanius in Julius Caesar

Servants of Brutus, they refuse their master’s request at Philippi to kill him.

Volumnius

  Character Analysis and Role of  Volumnius in Julius Caesar

A friend of Brutus and a soldier under his command at Philippi. He refuses to hold a sword for Brutus to impale himself on.

Strato

  Character Analysis and Role of  Strato in Julius Caesar

The loyal servant who holds Brutus’ sword so that he may commit suicide. Later, he becomes a servant to Octavius

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Education

I’m attracted to you, but not physically – Erica to Laycon (Video)

Published

on

By

I’m attracted to you, but not physically – erica to laycon (video)

BBNaija housemate, Erica has opened up to Laycon that she is not in any way attracted to him physically, but mentally.

She made this known to the rapper during a discussion yesterday after he approached her to reiterate his interest in her.

Recall that Laycon had told Erica on Tuesday that he had feelings for her and cares about being in a relationship with her.

However, hours later, Erica and Kiddwaya had a steamy session in bed.

Seeking clarifications on Tuesday night, Laycon approached Erica to reveal her feelings for him.

Related:  Download Video: Hellas Verona 2 – 3 Bologna Highlights

During the conversation, Erica told Laycon that she is only mentally attracted to him but physically attracted to Kiddwaya.

Eric said:

“I’M MENTALLY ATTRACTED TO YOU BUT ATTRACTED TO KIDDWAYA PHYSICALLY. I’VE DECIDED NOT TO OVERTHINK ANYTHING WITH KIDDWAYA ,I JUST WANT TO BE HAPPY. LET’S JUST GO BACK TO HOW WE WERE BUT I HATE MAKING OTHERS FEEL BAD.”

JOIN OUR WHATSAPP TV NOW

Continue Reading

Education

10 African Countries With the Most Number of Universities

Published

on

By

10 african countries with the most number of universities

Brief History of African Universities

It is being observed that those individuals who are intellectuals, as well as the higher education institutions that foster and harbour them, have significant roles to play in the development of a society. Even so, historical studies of higher education institutions on the African continent remain significantly scarce. While certain exceptions do exist, even these have only a limited focus.

One likely explanation is the fact that the African continent as a whole is simply too large as a unit of analysis. Another is the compartmentalization of researchers by the official languages of the regions to be studied, making any comprehensive analysis beyond boundaries such as Anglophone and Francophone quite tricky. Given this situation, moreover, it is understandable that a few historical works on higher education in Africa that have been written in English are biased toward the former British colonies after colonialism.

Among those works that focused on higher education under British influence, in which Eric Ashby is often referred to as a classic.

More recent works include that of Okunor, which focused on West African countries under strong British and American influence such as Gold Coast, Sierra Leone, and Liberia. A significant additional work on higher education is the Eastern and Southern African Universities Research Programme that was conducted in 1984. Such studies commonly view the colonial era as the beginning of modern higher education in Africa and do not refer to the higher education institutions that existed before colonialism.

It is well known that people who are scholars, as well as the higher education institutions that foster and harbor them, have significant roles to play in the development of a society. Even so, historical studies of higher education institutions on the African continent remain significantly scarce.

While certain exceptions do exist, even these have only a limited focus. One likely explanation is the fact that the African continent as a whole is simply too large as a unit of analysis. Another is the compartmentalization of researchers by the official languages of the regions to be studied, making any comprehensive analysis beyond boundaries such as Anglophone and Francophone quite tricky. Given this situation, moreover, it is understandable that a few historical works on higher education in Africa that have been written in English are biased toward the former British colonies after colonialism.

African Universities Ranking Among Others

There are many different rankings and league tables, and several African universities consistently per population. The University Rankings focuses on four broad areas that they feel are of particular interest to prospective students: research, teaching, employability, and international outlook.

These four key areas are assessed using six indicators, with each given a different percentage weighting. A strong emphasis is placed on

  1. Academic reputation
  2. Faculty/student ratio
  3. Citations per faculty
  4. Employer reputation
  5. International student ratio
  6. International staff ratio

The World University Rankings places a strong emphasis on reputation. The ‘academic reputation’ is assessed through a global survey completed by academics, and the ’employer reputation’ is assessed through a survey of employers worldwide. While the rankings also score research citations, smaller and specialist institutions can be included in this ranking if they have a strong global reputation.

Notably, South Africa has four universities ranked among the top 200 in Africa;however, here are a few African universities that made it under the top 1000 in the world.

S/N University Country African Ranking World Ranking
1 University of Cape Town South Africa 1 136th
2 University of the Witwatersrand South Africa 2 194th
3 Stellenbosch University South Africa 3 259th
4 Aswan University Egypt 4 436th
5 Covenant  University Nigeria 5 451th 
6 University  of  Kwazulu-Natal South Africa 6 472th
7 Mansoura University Egypt 7 493th
8 University of Ibadan Nigeria 8 524th
9 North-West University Nigeria 9 557th
10 Suez Canal University Egypt 10 586th

Top 10 African Countries with the Most Universities

University education is more than the next level in the learning process; it is a critical component of human development worldwide. It provides not only the high-level skills necessary for every labour market but also the training essential for teachers, doctors, nurses, civil servants, engineers, humanists, entrepreneurs, scientists, social scientists, and a myriad of other personnel. It is these trained individuals who develop the capacity and analytical skills that drive local economies, support civil society, teach children, lead capable governments, and make critical decisions that affect entire societies.

An educated populace is vital in today’s world, with the convergent impacts of globalization, the increasing importance of knowledge as a primary driver of growth, and the information and communication revolution. Knowledge accumulation and application have become significant factors in economic development and are increasingly at the core of a country’s competitive advantage in the global economy.

The combination of increased computing power, diminishing prices of hardware and software, improvement of wireless and satellite technologies, and reduced telecommunication costs have all but removed the space and time barriers to information access and exchange.

S/N Country Number Of Universities Country By Population
1 Nigeria 152 206,139,000
2 South  Africa 136 59,308,123
3 Ethiopia 134 114,963,129
4 Democratic Republic of Congo 60 89,561,456
5 Egypt 55 102,334,567
6 Sudan 52 43,849,234
7 Uganda 46 45,741,567
8 Algeria 39 43,851,786
9 Kenya 39 53,771,234
10 Tanzania 33 59,786,123

These countries simultaneously raised their rates of participation in higher education. Indeed, the countries that benefited most from integration with the world economy achieved the most marked increases in educational levels.

Besides, there is growing evidence that university education, through its role in empowering domestic constituencies, building institutions, and nurturing favourable regulatory frameworks and governance structures, is vital to a country’s efforts. This is to increase social capital and to promote social cohesion, which is proving to be an essential determinant of economic growth and development.

Benefits of Studying in an African University

Study and learn during a Different way
Often those studying in Africa will experience a completely new way of teaching. this will be daunting, but it’ll also open your mind to new ways of learning.

Opportunity to make unforgettable experiences
Study shows that folks are happier and feel more fulfilled once they spend on experience than once they buy new things. once you consider the items that bring you the foremost joy, they’re usually memorable experiences. you’ll get tons of that from studying in Africa

African Degrees are well respected It
If pursuing knowledgeable career is your goal, international education and knowledge on the CV will assist you stand out. it’ll also represent you as someone who is up for a challenge. Especially now that African universities are climbing the ranks in world university rankings

Opportunity to get unique ideas and opportunities
Most of the successful businesses in Africa and Asia were found out by people that gained international exposure and education. Econet, Celtel, IrokoTv, Jumia, and more. By studying in Africa, if you’re curious, you’ll find new ways to unravel a drag back home.

Opportunity to find out a replacement language
Studying during a country that speaks a special official language as yours is among the simplest ways to find out or brush up a replacement language. Imagine being close to communicate in German, French, or Mandarin. that would are available handy along your career path. Africa is diverse when it involves languages. All you’ve got to try to to is pick those that interest you the foremost .

Studying during a foreign country is different from tourism
Travel for a vacation is extremely different from settling during a foreign country for a yearlong study. you’ll get to experience your home of study for a more extended period and familiarize yourself with local knowledge like what tourist traps to avoid and the way to urge the foremost out of your new city.

Opportunity to experience the rich African culture
Yes, food. you only haven’t any idea about the variability of food that exists out there. you’ll never know until you venture out. you’ll even discover your new favourite.

Opportunity to require advantage of lower tuition fees
This, of course, depends on where you study in Africa. However, if you select a location in many parts of continental Europe, Asia, and Latin America , you’ll find it’s impossible to review at a highly reputed university without stepping into debt.

You will meet a various range of individuals
You will experience exposure to several differing types of individuals won’t only assist you to develop your people skills, but it’ll also offer you a firmer knowledge of others.

Enjoy international student discounts
Many famous Universities in Africa destinations offer student discounts for various activities, from transportation, bookstores to movie tickets and museums. you only need to spend wisely.

Opportunity to form lifelong friends
You will quickly develop the attitude that we are during this , along side other international students. this will end in lifelong friendships, even with the local students. you’ll not love every single person you meet, but the probabilities are that you’ll meet a minimum of one lifelong friend.

You will gain a more excellent knowledge of various cultures
As you observe and learn why people from different cultures do things the way they are doing , your emotional intelligence develops. you’ll learn to be less judgmental.

Opportunity to become spontaneous and adventurous
Being during a foreign environment ignites your adventurous nature. You tend to require to explore your new environment. Open your mind up to new experiences and sights and learn an excellent deal while having some fun.

Opportunity to explore together with your spare time
In between lectures and lab sessions, studying Africa should leave you with many time to explore. Whether you’re one for visiting iconic landmarks, trying new foods, or bartering at local markets, there’s sure to be a far better way of paying some time than scrolling through Facebook!

There is a robust involve strengthening universities and research within the new Continental Education Strategy for Africa 2016-2025. Its objectives include boosting postgraduate and post-doctoral education and growing competitive awards to nurture young academics, more international research cooperation, and expanding centres of excellence and institutional links.

Tertiary education and research are given more stress than in previous education statements, reflecting continental realization of their importance to growth and development.

The Continental Education Strategy for Africa 2016-2025, or CESA 16-25, is driven by a desire to realize quality education and training that gives the continent with “efficient human resources adapted to African core values and thus ready to achieve the vision and ambitions of the African Union.”

Strategic Objectives of African Universities
Revitalize the teaching profession to make sure quality and relevance in the least levels of education.
To build, rehabilitate, and support education infrastructure and develop policies that ensure a permanent stress-free and conducive learning environment for all to expand access to quality education in the least levels, including informal and non-formal settings.
Harness the capacity of ICT to enhance access, quality, and management of education and training systems.
Ensure acquisition of requisite knowledge and skills also as improved completion rates altogether groups through harmonization processes across all levels for national and regional integration.
Accelerate processes resulting in gender parity and equity.
Launch comprehensive and useful literacy programs across the continent.
Strengthen the science and arithmetic curricula in youth training and disseminate knowledge domain and culture in society.
Expand technical and vocational opportunities at both secondary and tertiary levels and strengthen linkages between the planet of labor and education and training systems.
Revitalize and expand tertiary education, research, and innovation to deal with continental challenges and promote global competitiveness.
Promote peace education and conflict prevention and determination in the least levels of education and for all age groups.
Improve management of education systems and build capacity for data collection, management, analysis, communication, and use.
Create a coalition of stakeholders to facilitate and support activities resulting from the implementation of CESA 16-25. Of importance to education is that the got to train well-qualified teachers and deliver continuous professional development.
Good university programs should integrate entrepreneurship and leadership training in their curriculum, in order that they produce graduates who have the soft-skills to play an impactful role in Africa’s economic transformation, and who begin not as job-seekers but as job creators. Eventually, aligning education to the stress of the market requires that we measure how successful universities fuse the lecture hall with the planet of labor .

Furthermore, the African countries with the foremost universities span across ten countries, from Uganda within the east to Nigeria within the west, Morocco within the north to South Africa at the southernmost tip of the continent.

In the University rankings, Two of South Africa’s universities feature within the top 200 of the worldwide rankings: the University of Cape Town is Africa’s top university, sitting at joint 136th position, while the University of Witwatersrand occupies the joint 194th spot.

Overall, Egypt and South Africa are the 2 best represented African countries within the ranking, with 20 and 10 universities each. Egypt, Nigeria, and South Africa all have universities within the top 500 of the worldwide ranking. Finally, the ranking rates university performance using 13 different indicators; a number of which are measuring teaching, research, research impact, innovation, and international outlook.

In summary, variety is that the spice of life. Why not take that bold step towards gaining admission to review in Africa. YOUR SUCCESS MATTERS!

Continue Reading

Education

How to design social networks: design tips, image sizes, useful services

Published

on

By

How to design social networks: design tips, image sizes, useful services

Today we are using generated company symbols to properly mark your social networks.
If you still do not have a logo and corporate identity, then our Logaster generator will always help to develop them quickly and efficiently.

Why should your business be represented on social networks?
Social networks are an integral part of the modern Internet, they have a huge audience and will become worthy platforms for promoting your brand. So, why does your company have to have pages on popular social networks?

Internet reputation management. Corporate social media accounts will help you post the most current, relevant and reliable information about the company, cover its activities from the best perspectives, which will positively affect your reputation;

Strengthen industry influence. Social networks are considered to be a powerful networking tool – creating useful links in the industry that interests you. Owing to this, you can quickly identify and collect useful information and connections for potential customers , associates, staff, investors;

Expanding audience reach. With the help of social networks, you will be able to significantly increase the number of points of contact with the target audience, a significant part of which may want to purchase your goods or services;

Improving customer loyalty. By regularly visiting your corporate accounts, you can work with customer reviews, complaints and suggestions. Prompt feedback will help you make your audience much more loyal and positive;

More effective search engine promotion. Conscientious maintenance of pages on social networks with frequent updating of unique content will significantly improve the position of your company’s website in search engine delivery (Google, Yandex);

Benefits for other marketing tools. Proper use of social media will bring an additional effect for solving other marketing tasks of your brand – from a corporate blog and electronic mailings to webinars or offline events.How to design social networks: design tips, image sizes, useful services

We have therefore mentioned the principal reasons why you should build company accounts in common social networks.

More reasons can be found here.

What social networks should be made out?
The choice of the channel with which you can “reach out” to the target audience, and the competent design of the profile is an important and necessary marketing move.

The most popular among businesses in the CIS are sites such as Instagram, Facebook, VK, Odnoklassniki, YouTube. Here are some tips for choosing social networks for maintaining and promoting:

Which social networks should be emphasized largely depends on the subject of the project. For example, if your business is associated with any kind of creativity, then social networks such as YouTube (for creating video content), Instagram (photos of products, especially designer clothes, clothes, hand-made), SoundCloud (writing music) are best suited for its promotion.

If you have a typical company, VK and Facebook will provide the best response to the “basic” social networks. As for the Instagram service, it has proven itself for various areas of online business, including online stores (especially with goods for women), creative services, etc.

Closely monitor web analytics – it will help determine which services the largest number of visitors and purchases come to you from. By default, VK, Facebook, Odnoklassniki are considered the most useful among our entrepreneurs, followed by Twitter, Instagram and Youtube.

At the same time, we recommend not to “spray” on all available social networks, but to focus on those that lead major customers. It will be useful to study the pages of competitors, which can suggest some useful details. Of course, this advice is for those projects that already have a small traffic to the site.

You can also create corporate accounts in all specified social networks, arrange them, but only 2-3 of them are actively promoted and updated – the most effective for you. So you can save your time and at the same time not miss potential customers.

How to design social networks: design tips, image sizes, useful services

How to design social networks: design tips, image sizes, useful services

A professional publishing and communication strategy for every channel is equally essential. For example, Facebook and VK are ideally suited for posting informational content (posts, articles, news), working with reviews, orders and customer requests, targeted advertising, etc.

In turn, Instagram ideally sells goods or services with photos, and on YouTube you can effectively post video reviews and presentations of your products, instructions.

Proper design of social networks – why is it so important?
It is not enough just to create company accounts in social networks, you also need to issue them in a high-quality manner. Proper branding plays a very important role, since any Internet user is now simply overloaded with information, especially in social networks. There is an opinion that an ordinary person sees hundreds of logos of various brands every day – both online and in reality.

Do not believe? Then just look back on the sides, go to your favourite sites and count the number of corporate symbols surrounding you.

Careful design of social networks will help to stand out against the background of numerous visual “spam”, and it will also provide your business with a number of advantages:

With it, you can attract the attention of users, help them better know your brand, highlight it against the background of symbols of other companies and competitors. The presence of a logo or other elements of corporate identity will allow the audience not to miss important news, promotions or other updates to your company;

You will be able to create a more holistic image of the company by branding social networks. Such sites are very important points of contact with customers, so the use of corporate identity will help you to remain consistent, while maintaining the integrity of your image in the eyes of the audience;

Branded content looks more attractive than regular photos, videos or text. With it, you can increase customer loyalty, gently advertise your brand, “accustom” them to your materials – as a result, they will respond positively to them by default.

As you can see, the competent design of social networks is of great importance for any enterprise, helping to establish a closer relationship with customers, which will positively affect the development of your business.

Social Media Branding Tips
So, you have developed a logo and corporate identity, created pages on social networks, defined their main goals (promotion of goods / services, work with reviews, etc.). Now is the time to proceed to the design of your accounts, following these tips:

Be consistent with the style of the pages, everywhere use the same fonts, color schemes, graphic elements, etc. Only in this way will you achieve that people will recognize your corporate colors even without a logo or company name;

The dimensions and other parameters of your logo should be adapted to the requirements of each individual social network. Do not use the logo of the same size for all sites, as it can be displayed there in cropped or stretched form. By the way, the Logaster service will help you immediately download various logo options of all necessary dimensions for popular social networks;

If the space on the avatar is limited, then it is better to use a simplified version of the logo, for example, without a text warehouse;

Pay special attention to the cover and photo (logo) of the account, because it is on them that the first look of each visitor is directed. It is important that they have the same style and color scheme with your corporate identity. You will be able to find a suitable caption for the theme of your business on photo stocks, or you can order it from a designer;

We recommend that you follow identical positioning and design when designing pages on different social networks. For example, if your logo on Facebook is in the lower right corner, then try to place it in about the same place and on other platforms (if possible);

You can also put any short text on the cover of your account – especially if it is really important / interesting information, for example, about a promotion, and you want users to see it first.

Having completed the design of the page, be sure to test it on all possible devices – PC, laptop, tablet, smartphone, etc. Make sure that all key elements look equally good at any screen resolution, not stretched or cropped. Any seeming trifle can significantly affect the reputation of your company and the loyalty of its audience.

Next, we will tell you how to upload your logo to the pages of popular social networks.

How to add an avatar (profile photo) on social networks
Below we consider the process of uploading a logo to Facebook, Twitter, Instagram, Vkontakte, OK.ru, LinkedIn, YouTube and Pinterest. Make sure you have the right size logo versions.

Image sizes for social networks (2020):
Facebook
Image to external links: 1200 x 628 px
Picture for post: 1200 x 630 px
Cover: 820 x 312 px
Profile Photo: 170 x 170 px

In contact with
Image to external links: 537 x 240 px
Picture for post: 700 x 500 px
Profile photo: 200 x 500 px

Twitter
Tweet picture: 1024 x 675 px
Cover: 1500 x 500 px
Profile photo: 400 x 400 px

Instagram
Post picture: 1080 x 1080 px
Profile photo: 110 x 110 px

YouTube
Image over video: 1280 x 720 px
Channel cover: 2560 x 1440 px
Profile photo: 800 x 800 px

Pinterest
Picture for pin: 1000 x 1500 px
Profile photo: 165 x 165 px

Linkedin
Image to external links:: 1200 x 628 px
Picture for post: 1200 x 1200 px
Cover: 1584 x 768 px
Profile photo: 300 x 300 px

OK.ru
Picture for post: 1680 x 1680 px
Cover: 1340 x 320 px
Profile Photo: 190 x 190 px

How to upload an image
Facebook

First, make sure that you have a logo in PNG format of the right size – you can add it to your Facebook page.

How to add or change profile photo:

1. Log in to your Facebook account and go to your page.
2. Move the cursor over the place for the photo and click on the camera icon.
3. Select “Upload Photo”.
4. Select a file with a logo and press “Open”. If necessary, the image can be cropped and arranged in accordance with the plan.
5. Click “Save.”

facebook min
How to add or change a cover:
1. Go to your page, hover over the cover image and click “Change Cover”.
2. Select Upload Photo.
3. Select the logo file and click Open. Position the image as you see fit.
4. Click Save.

Please note that although your profile photo is displayed on the user’s page as a square, in the news feed it takes the form of a circle. If you have a square logo, reduce its size so that the corners are not cut and it is not too crowded in a circle.

Twitter

File size requirements are listed here.
Note: unlike Facebook, where business accounts are created on the basis of personal accounts, Twitter needs to have a separate page for the company or project.

How to add or change profile photo:
1. Log in to your Twitter account and open your page by clicking on your name.
2. Click the Edit profile button on the right side of the page and click on your photo. Click Select Photo.
3. Select a file with a logo and press “Open”. Position the logo as you see fit.
4. To finish the setup, click “Save Changes”.

How to add or change the image in the header:
1. Go to your page and click the “Edit Profile” button.
2. Click on the header and select the Add header option.
3. Select a file and click “Open.”
4. To finish the setup, click “Save Changes”.

In contact with

File size requirements are listed here. How to add or change an image in a VK group and community:

1. Go to your personal account, go to the desired group;
If you do not have an avatar yet, the text “Upload a photo” will be highlighted in its place;
(if the image is already available, then just point it and the pop-up menu will offer you to update the photo).
2. Click on it and upload the logo;
3. Make sure that when reducing the avatar to a round version, your logo does not cease to be recognizable. To do this, select the desired area by clicking on “Change thumbnail”.

How to add or change cover art in a VK group and community:

1. Go to your personal account, go to the desired group;
2. Go to community settings;
3, Click on “Download” opposite “Community Cover;
4. Download the logo;
Make sure that the logo is not ridiculously cropped.

OK.ru

File size requirements are listed here. How to add or change an image in a group in Odnoklassniki:

1. Go to your personal account, go to the desired group;
2. Hover over the profile picture and click on “Add Image” from the pop-up menu;
3. Download the logo.

Instagram

File size requirements are listed here.

How to add or change profile photo:
1. Log in to your Instagram account from your phone. Open your profile by clicking on the corresponding icon.
2. Click on the profile photo and select “Upload Photo”. Select a file with a logo and press “Select”.
3. On the mobile device, click “Edit Profile” and select “Change Profile Photo”. After you select the file, click “Finish.”

instagram
LinkedIn

File size requirements are listed here.

How to add a logo to your LinkedIn company page:
1. On your profile page, click on the photo thumbnail and select “Change” in the “Company Page” tab.
2. Click the “Edit” button and click on the “Edit Page” line.
3. Scroll to the “Company Logo” section. Click the “Edit” button and add / change the logo. You can also change the location of the logo by dragging it to the desired location.
4. Click “Save.”

LinkedIn
YouTube

File size requirements are listed here and here.

How to add or change a profile photo (channel icon):
1. Log into your YouTube account.
2. Click on the line My Channel, located under the profile photo in the upper right.
3. Hover over an existing photo and click on the edit icon.
4. Click “Edit” and select the logo file. Position it as you see fit.

How to add or change channel background image:
1. Going to My channel, hover over the background image and click on the edit (or add) icon.
2. Download the file and see how it is displayed on various devices. Position it as you see fit.
3. Click “Select.”

Pinterest

File size requirements are listed here.

How to add or change profile photo:
1. Log in to your Pinterest account.
2. Click on the ellipsis at the top, then click on the “Settings” button. Scroll down to the Profile section.
3. Click “Change Image,” then select the logo file. Ra

arrange it as you see fit.
4. Click “Save Settings.”

Useful services for designing social networks
We have prepared a small list of services that will be useful to you when designing social networks. Bookmark them so you don’t lose:

Logaster – creating and downloading logos optimized for the requirements of social networks.
Crello – create designs for social media covers.
Sproutsociale – optimization of the size of finished images to the requirements of social networks.
Pablo.buffer.com – search for images for covers and overlay text on them.
Pixabay is a free photo stock for finding cover pictures.
Pexels is a bank of free photos for creating covers and posts on social networks.
Unsplash is another photo stock for social networks.
Jaymantri – abstract pictures for creating cover or post backgrounds.
Designspiration – search for inspiration.
Fonts.google.com – a collection of free fonts.
Coolors.co – collections of color schemes that will be useful in the design of posts and covers.
Google.com/test/mobile-friendly – check page optimization for mobile devices.

Representative offices in social networks significantly stimulate the development of the company, making it possible to increase its recognition and increase the number of points of contact with customers. Following these tips, you will create really powerful marketing tools that will help you attract many potential customers from popular social media.

Continue Reading

Trending