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Death of Salesman Analysis

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Summary of Death of Salesman by Arthur
Miller:

Willy Loman though had a very good skill in carpentry adopts a job as a salesman so as to fulfill his American dream. He is a father of two sons, Biff and Happy and has a wife Linda. He returns from a business trip and concludes that now he cannot travel more for the sake of the business.

His wife Linda suggests him to ask his boss to give him a local job at the headquarter. Willy mistakenly takes him as an important salesman of his office so he will certainly get the local job. When Biff comes from his farm work, Willy reminds him that he could do better than this in the field of business. He further tells him that he is wasting his
time and talents. But, Willy does not have any faith on his other son Happy and hates him for his failure. On the same night, Willy is heard talking to
imaginary people and even shouting to them.

Because of his shout, Biff and Happy wake up and are worried about their father as he had never behaved like that before. Biff thinking that he
should not leave his father alone, plans to borrow loan from his former employer Bill to start a business.
Linda tells her sons that they are having a difficult time financially. She further states that Willy has been attempting suicide. Meanwhile, Willy argues with Biff for being so reckless, but Happy immediately interrupts informing Willy that next morning Biff has planned to see his former boss,
Bill. Willy is now happy and goes to sleep. All hopes for the better morning: Willy is hopeful in getting local job and Biff expects to get a loan to start a
new business.
The next morning, all their hopes are shattered. Willy overconfidently approaches his boss and tells
him all his problems in travelling for the sake of business. Instead of providing him with the local
job, the boss fired him. He is now jobless. Frustrated by the news, he goes to see his sons at a restaurant. Biff is sure that Bill would not see him
and there is no question of getting a business loan from him as he had stolen a pen from him some
time ago. Willy reaches there and wishes to hear a good news from Biff, but Biff sadly tells him that he
could not get the loan. Biff realizes that he and his family have been lying to each other. They are living in the illusion. They leave their father at the
restaurant who is busy in dreaming and reliving the past.

When Biff and Happy return home, their mother is mad at them for being so careless about their father
and leaving him alone at the restaurant. An argument starts among the family. No one is ready to listen to the other, but Biff tells that he cannot
live according to his father’s expectation which is just a failure. He tells them all that they are living
in a lie. They are running away from the ground reality. They fear to face the bitter truth about their
life.

Willy realizes that though Biff is a failure like him, he loves him much. Distressed and frustrated, he decides to commit suicide so that the insurance money could be some use to Biff to start a new business. Within a few minutes, he commits suicide.
Linda feels so strange that though her husband is well liked by all employees why no-one attends his funeral. Biff feels sorry for his mother who is still
living in an illusion. He decides to be honest to himself, but, unfortunately Happy wants to follow the footprint of his father.

Themes of Death of a Salesman

DEATH OF A SALESMAN
THEME OF THE AMERICAN DREAM

Willy believes wholeheartedly in what he considers the promise of the American Dream—that a “well liked” and “personally attractive” man in business will indubitably and deservedly acquire the material comforts offered by modern American life. Oddly, his fixation with the superficial qualities of attractiveness and likeability is at odds with a more gritty, more rewarding understanding of the American Dream that identifies hard work without complaint as the key to success. Willy’s interpretation of likeability is superficial—he  childishly dislikes Bernard because he considers Bernard a nerd. Willy’s blind l faith in his stunted version of the American Dream leads to his rapid psychological decline when he is unable to accept the disparity between the Dream and his own life

DEATH OF A SALESMAN
THEME OF LIES AND DECEIT

The Lomans are all extremely self-deceptive, and in their respective delusions and blindness to reality, Willy convinces himself that he is successful, well-liked, and that his sons are destined for greatness. Unable to cope with reality, he entirely abandons it through his vivid fantasies and ultimately through suicide. Linda and Happy similarly believe that the Lomans are about to make it big… any day now. Unlike the other members of his family, Biff grows to recognize that he and his family members consistently deceive themselves, and he fights to escape the vicious cycles of lies. It’s  gotta be tough being the black sheep.i 

DEATH OF A SALESMAN
THEME OF NATURE Vs CITY

The towering apartment buildings that
surround Willy ‘s house, which make it
difficult for him to see the stars and block the sunlight that would allow him to grow a garden in his back yard, represent the artificial world of the city —with all its commercialism and superficiality— encroaching on his little spot of self-determination. He yearns to follow the rugged trail his brother Ben has blazed, by going into the wildernesses of Africa and Alaska in search of diamonds, or even building wooden flutes and selling them on the rural frontier of America as his father did. But Willy is both too timid and too late. He does not have the courage to head out into nature and try his fortune, and, anyway, that world of a wild frontier waiting to be explored no longer exists. Instead, the urban world has replaced the rural, and Willy chooses to throw his lot in with the world of sales, which does not involve making things but rather selling oneself.
Biff and Happy embody these two sides of Willy’s personality: the individualist dreamer and the eager- to-please salesman. Biff works with his hands on farms, helping horses give birth, while Happy schemes within the stifling atmosphere of a department store. While Willy collects household appliances and cars, as the American Dream has taught him to do, these things do not ultimately leave him satisfied, and he thinks of his own death in terms of finally venturing into nature, the dark jungle that the limits of his life have never allowed him to enter.

DEATH OF A SALESMAN
THEME OF SUCCESS

Throughout Death of a Salesman , Willy pursues concrete evidence of his worth and success. He is entranced by the very physical, tangible results of Ben’s diamond-mining efforts and strives to validate his own life by imagining similar material signifiers of success. Willy projects his own obsession with material achievement onto his sons, who struggle with a conflict between their intangible needs and the pressure to succeed materially. Let’s just hope they have better luck than their parents at figuring it all out.

DEATH OF A SALESMAN
THEME OF FATHERS AND SONS

The central conflict of the play is between Willy and his elder son Biff , who showed great promise as a young athlete and ladies’ man, but in adulthood has become a thief and drifter with no clear direction. Willy’s other son, Happy , while on a more secure career path, is superficial and seems to have no loyalty to anyone.
By delving into Willy’s memories, the play is able to trace how the values Willy instilled in his sons—luck over hard work, likability over expertise—led them to disappoint both him and themselves as adults. The dream of grand, easy success that Willy passed on to his sons is both barren and overwhelming, and so Biff and Happy are aimless, producing nothing, and it is Willy who is still working, trying to plant seeds in the middle of the night, in order to give his family sustenance. Biff realizes, at the play’s climax, that only by escaping from the dream that Willy has instilled in him will father and son be free to pursue fulfilling lives. Happy never realizes this, and at the end of the play he vows to continue in his father’s footsteps, pursuing an American Dream that will leave him empty and alone.

DEATH OF A SALESMAN
THEME OF RESPECT AND
REPUTATION

Reputation is one of Willy’s primary concerns. He thinks that all you need to succeed is to be attractive and well-liked. Ha!—if only it were so easy. He celebrates his son’s popularity in high school, asserting that it is vastly more important to be fawned over than to be honest or talented.

Much of the time, Willy considers
himself a well-liked man. He aspires to be just like a salesman he knew whose death was mourned far and wide. Despite his fixation on reputation, Willy and his family members are neither well-known nor well-liked, and Willy’s funeral is sparsely attended. Harsh.

DEATH OF A SALESMAN
THEME OF APPEARANCES

The entire Loman family places heavy value on appearances and good looks. Many of Willy’s fondest memories of Biff involve his son dwarfing others with his personal attractiveness. In addition, when Willy gives in to feelings of self-doubt, he worries that it’s his appearance that’s holding him back in business. Death of a Salesman may be making a larger statement by showing the Lomans’ fixation on attractiveness over real substance—could the play be trying to get across the idea that all of America falls prey to the very same mistake? What do you think? Is America itself way too obsessed with image and appearance?

DEATH OF A SALESMAN
THEME OF PRIDE

Pride in Death of a Salesman functions as a means of self-deception and as a coping mechanism. The Lomans, and particularly Willy, are extremely proud even though the basis for their pride is not at all founded in reality. Willy celebrates his own “astounding success” in business and the accomplishments of his sons while the Lomans struggle financially. He is too proud to accept a job from Charley, a man whom he considers to be his inferior, yet accepts loans that he’s unable to repay. Throughout the play, we’re shown that Willy and his family are incredibly proud people with nothing real to be proud of.

DEATH OF A SALESMAN
THEME OF ABANDONMENT

Willy’s life charts a course from one abandonment to the next, leaving him in greater despair each time. Willy’s father leaves him and Ben when Willy is very young, leaving Willy neither a tangible (money) nor an intangible (history) legacy. Ben eventually departs for Alaska, leaving Willy to lose himself in a warped vision of the American Dream. Likely a result of these early experiences, Willy develops a fear of abandonment, which makes him want his family to conform to the American Dream. His efforts to raise perfect sons, however, reflect his inability to understand reality. The young Biff, whom Willy considers the embodiment of promise, drops Willy and Willy’s zealous ambitions for him when he finds out about Willy’s adultery. Biff’s ongoing inability to succeed in business furthers his estrangement from Willy. When, at Frank’s Chop House, Willy finally believes that Biff is on the cusp of greatness, Biff shatters Willy’s illusions and, along with Happy, abandons the deluded, babbling Willy in the washroom.

DEATH OF A SALESMAN
THEME OF FREEDOM AND
CONFINEMENT

The theme of freedom and confinement is closely tied to economic security in Death of a Salesman . Linda and Willy long to escape both the physical confinement of their home and the economic confinement of their limited income, home mortgage, and bills. They idolize faraway lands such as Alaska and Africa as places of literal and figurative escape. Similarly, Biff finds New York to utterly confine him and can only imagine happiness and freedom working with his hands in the wide open West. Ultimately, the play seems to paint America’s incredibly competitive version of capitalism as something that traps its citizens. This depiction is pretty ironic since America is supposed to be “the land of the free”—a place where if you work hard, you’re freeto make your dreams come true.

DEATH OF A SALESMAN
THEME OF BETRAYER

Willy’s primary obsession throughout the play is what he considers to be Biff’s betrayal of his ambitions for him. Willy believes that he has every right to expect Biff to fulfill the promise inherent in him. When Biff walks out on Willy’s ambitions for him, Willy takes this rejection as a personal affront (he associates it with “insult” and “spite”). Willy, after all, is a salesman, and Biff’s ego-crushing rebuff ultimately reflects Willy’s inability to sell him on the American Dream—the product in which Willy himself believes most faithfully. Willy assumes that Biff’s betrayal stems from Biff’s discovery of Willy’s affair with The Woman—a betrayal of Linda’s love. Whereas Willy feels that Biff has betrayed him, Biff feels that Willy, a “phony little fake,” has betrayed him with his unending stream of ego-stroking lies.

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Motifs

    Motifs are recurring structures, contrasts, or literary devices that can help to develop and inform the text’s major themes.

Mythic Figures

Willy’s tendency to mythologize people contributes to his deluded understanding of the world. He speaks of Dave Singleman as a legend and imagines that his death must have been beautifully noble. Willy compares Biff and Happy to the mythic Greek figures Adonis and Hercules because he believes that his sons are pinnacles of “personal attractiveness” and power through “well liked”-ness; to him, they seem the very incarnation of the American Dream.

Willy’s mythologizing proves quite nearsighted, however. Willy fails to realize the hopelessness of Singleman’s lonely, on-the-job, on-the-road death. Trying to achieve what he considers to be Singleman’s heroic status, Willy commits himself to a pathetic death and meaningless legacy (even if Willy’s life insurance policy ends up paying off, Biff wants nothing to do with Willy’s ambition for him). Similarly, neither Biff nor Happy ends up leading an ideal, godlike life; while Happy does believe in the American Dream, it seems likely that he will end up no better off than the decidedly ungodlike Willy.
The American West, Alaska, and the African Jungle

These regions represent the potential of instinct to Biff and Willy. Willy’s father found success in Alaska and his brother, Ben, became rich in Africa; these exotic locales, especially when compared to Willy’s banal Brooklyn neighborhood, crystallize how Willy’s obsession with the commercial world of the city has trapped him in an unpleasant reality. Whereas Alaska and the African jungle symbolize Willy’s failure, the American West, on the other hand, symbolizes Biff’s potential. Biff realizes that he has been content only when working on farms, out in the open. His westward escape from both Willy’s delusions and the commercial world of the eastern United States suggests a nineteenth-century pioneer mentality—Biff, unlike Willy, recognizes the importance of the individual.

Symbols

    Symbols are objects, characters, figures, or colors used to represent abstract ideas or concepts.

Seeds

Seeds represent for Willy the opportunity to prove the worth of his labor, both as a salesman and a father. His desperate, nocturnal attempt to grow vegetables signifies his shame about barely being able to put food on the table and having nothing to leave his children when he passes. Willy feels that he has worked hard but fears that he will not be able to help his offspring any more than his own abandoning father helped him. The seeds also symbolize Willy’s sense of failure with Biff. Despite the American Dream’s formula for success, which Willy considers infallible, Willy’s efforts to cultivate and nurture Biff went awry. Realizing that his all-American football star has turned into a lazy bum, Willy takes Biff’s failure and lack of ambition as a reflection of his abilities as a father.

Diamonds

To Willy, diamonds represent tangible wealth and, hence, both validation of one’s labor (and life) and the ability to pass material goods on to one’s offspring, two things that Willy desperately craves. Correlatively, diamonds, the discovery of which made Ben a fortune, symbolize Willy’s failure as a salesman. Despite Willy’s belief in the American Dream, a belief unwavering to the extent that he passed up the opportunity to go with Ben to Alaska, the Dream’s promise of financial security has eluded Willy. At the end of the play, Ben encourages Willy to enter the “jungle” finally and retrieve this elusive diamond—that is, to kill himself for insurance money in order to make his life meaningful.
Linda’s and The Woman’s Stockings

Willy’s strange obsession with the condition of Linda’s stockings foreshadows his later flashback to Biff’s discovery of him and The Woman in their Boston hotel room. The teenage Biff accuses Willy of giving away Linda’s stockings to The Woman. Stockings assume a metaphorical weight as the symbol of betrayal and sexual infidelity. New stockings are important for both Willy’s pride in being financially successful and thus able to provide for his family and for Willy’s ability to ease his guilt about, and suppress the memory of, his betrayal of Linda and Biff.

The Rubber Hose

The rubber hose is a stage prop that reminds the audience of Willy’s desperate attempts at suicide. He has apparently attempted to kill himself by inhaling gas, which is, ironically, the very substance essential to one of the most basic elements with which he must equip his home for his family’s health and comfort—heat. Literal death by inhaling gas parallels the metaphorical death that Willy feels in his struggle to afford such a basic necessity.

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I’m attracted to you, but not physically – Erica to Laycon (Video)

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I’m attracted to you, but not physically – erica to laycon (video)

BBNaija housemate, Erica has opened up to Laycon that she is not in any way attracted to him physically, but mentally.

She made this known to the rapper during a discussion yesterday after he approached her to reiterate his interest in her.

Recall that Laycon had told Erica on Tuesday that he had feelings for her and cares about being in a relationship with her.

However, hours later, Erica and Kiddwaya had a steamy session in bed.

Seeking clarifications on Tuesday night, Laycon approached Erica to reveal her feelings for him.

Related:  Download Video: Hellas Verona 2 – 3 Bologna Highlights

During the conversation, Erica told Laycon that she is only mentally attracted to him but physically attracted to Kiddwaya.

Eric said:

“I’M MENTALLY ATTRACTED TO YOU BUT ATTRACTED TO KIDDWAYA PHYSICALLY. I’VE DECIDED NOT TO OVERTHINK ANYTHING WITH KIDDWAYA ,I JUST WANT TO BE HAPPY. LET’S JUST GO BACK TO HOW WE WERE BUT I HATE MAKING OTHERS FEEL BAD.”

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10 African Countries With the Most Number of Universities

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10 african countries with the most number of universities

Brief History of African Universities

It is being observed that those individuals who are intellectuals, as well as the higher education institutions that foster and harbour them, have significant roles to play in the development of a society. Even so, historical studies of higher education institutions on the African continent remain significantly scarce. While certain exceptions do exist, even these have only a limited focus.

One likely explanation is the fact that the African continent as a whole is simply too large as a unit of analysis. Another is the compartmentalization of researchers by the official languages of the regions to be studied, making any comprehensive analysis beyond boundaries such as Anglophone and Francophone quite tricky. Given this situation, moreover, it is understandable that a few historical works on higher education in Africa that have been written in English are biased toward the former British colonies after colonialism.

Among those works that focused on higher education under British influence, in which Eric Ashby is often referred to as a classic.

More recent works include that of Okunor, which focused on West African countries under strong British and American influence such as Gold Coast, Sierra Leone, and Liberia. A significant additional work on higher education is the Eastern and Southern African Universities Research Programme that was conducted in 1984. Such studies commonly view the colonial era as the beginning of modern higher education in Africa and do not refer to the higher education institutions that existed before colonialism.

It is well known that people who are scholars, as well as the higher education institutions that foster and harbor them, have significant roles to play in the development of a society. Even so, historical studies of higher education institutions on the African continent remain significantly scarce.

While certain exceptions do exist, even these have only a limited focus. One likely explanation is the fact that the African continent as a whole is simply too large as a unit of analysis. Another is the compartmentalization of researchers by the official languages of the regions to be studied, making any comprehensive analysis beyond boundaries such as Anglophone and Francophone quite tricky. Given this situation, moreover, it is understandable that a few historical works on higher education in Africa that have been written in English are biased toward the former British colonies after colonialism.

African Universities Ranking Among Others

There are many different rankings and league tables, and several African universities consistently per population. The University Rankings focuses on four broad areas that they feel are of particular interest to prospective students: research, teaching, employability, and international outlook.

These four key areas are assessed using six indicators, with each given a different percentage weighting. A strong emphasis is placed on

  1. Academic reputation
  2. Faculty/student ratio
  3. Citations per faculty
  4. Employer reputation
  5. International student ratio
  6. International staff ratio

The World University Rankings places a strong emphasis on reputation. The ‘academic reputation’ is assessed through a global survey completed by academics, and the ’employer reputation’ is assessed through a survey of employers worldwide. While the rankings also score research citations, smaller and specialist institutions can be included in this ranking if they have a strong global reputation.

Notably, South Africa has four universities ranked among the top 200 in Africa;however, here are a few African universities that made it under the top 1000 in the world.

S/N University Country African Ranking World Ranking
1 University of Cape Town South Africa 1 136th
2 University of the Witwatersrand South Africa 2 194th
3 Stellenbosch University South Africa 3 259th
4 Aswan University Egypt 4 436th
5 Covenant  University Nigeria 5 451th 
6 University  of  Kwazulu-Natal South Africa 6 472th
7 Mansoura University Egypt 7 493th
8 University of Ibadan Nigeria 8 524th
9 North-West University Nigeria 9 557th
10 Suez Canal University Egypt 10 586th

Top 10 African Countries with the Most Universities

University education is more than the next level in the learning process; it is a critical component of human development worldwide. It provides not only the high-level skills necessary for every labour market but also the training essential for teachers, doctors, nurses, civil servants, engineers, humanists, entrepreneurs, scientists, social scientists, and a myriad of other personnel. It is these trained individuals who develop the capacity and analytical skills that drive local economies, support civil society, teach children, lead capable governments, and make critical decisions that affect entire societies.

An educated populace is vital in today’s world, with the convergent impacts of globalization, the increasing importance of knowledge as a primary driver of growth, and the information and communication revolution. Knowledge accumulation and application have become significant factors in economic development and are increasingly at the core of a country’s competitive advantage in the global economy.

The combination of increased computing power, diminishing prices of hardware and software, improvement of wireless and satellite technologies, and reduced telecommunication costs have all but removed the space and time barriers to information access and exchange.

S/N Country Number Of Universities Country By Population
1 Nigeria 152 206,139,000
2 South  Africa 136 59,308,123
3 Ethiopia 134 114,963,129
4 Democratic Republic of Congo 60 89,561,456
5 Egypt 55 102,334,567
6 Sudan 52 43,849,234
7 Uganda 46 45,741,567
8 Algeria 39 43,851,786
9 Kenya 39 53,771,234
10 Tanzania 33 59,786,123

These countries simultaneously raised their rates of participation in higher education. Indeed, the countries that benefited most from integration with the world economy achieved the most marked increases in educational levels.

Besides, there is growing evidence that university education, through its role in empowering domestic constituencies, building institutions, and nurturing favourable regulatory frameworks and governance structures, is vital to a country’s efforts. This is to increase social capital and to promote social cohesion, which is proving to be an essential determinant of economic growth and development.

Benefits of Studying in an African University

Study and learn during a Different way
Often those studying in Africa will experience a completely new way of teaching. this will be daunting, but it’ll also open your mind to new ways of learning.

Opportunity to make unforgettable experiences
Study shows that folks are happier and feel more fulfilled once they spend on experience than once they buy new things. once you consider the items that bring you the foremost joy, they’re usually memorable experiences. you’ll get tons of that from studying in Africa

African Degrees are well respected It
If pursuing knowledgeable career is your goal, international education and knowledge on the CV will assist you stand out. it’ll also represent you as someone who is up for a challenge. Especially now that African universities are climbing the ranks in world university rankings

Opportunity to get unique ideas and opportunities
Most of the successful businesses in Africa and Asia were found out by people that gained international exposure and education. Econet, Celtel, IrokoTv, Jumia, and more. By studying in Africa, if you’re curious, you’ll find new ways to unravel a drag back home.

Opportunity to find out a replacement language
Studying during a country that speaks a special official language as yours is among the simplest ways to find out or brush up a replacement language. Imagine being close to communicate in German, French, or Mandarin. that would are available handy along your career path. Africa is diverse when it involves languages. All you’ve got to try to to is pick those that interest you the foremost .

Studying during a foreign country is different from tourism
Travel for a vacation is extremely different from settling during a foreign country for a yearlong study. you’ll get to experience your home of study for a more extended period and familiarize yourself with local knowledge like what tourist traps to avoid and the way to urge the foremost out of your new city.

Opportunity to experience the rich African culture
Yes, food. you only haven’t any idea about the variability of food that exists out there. you’ll never know until you venture out. you’ll even discover your new favourite.

Opportunity to require advantage of lower tuition fees
This, of course, depends on where you study in Africa. However, if you select a location in many parts of continental Europe, Asia, and Latin America , you’ll find it’s impossible to review at a highly reputed university without stepping into debt.

You will meet a various range of individuals
You will experience exposure to several differing types of individuals won’t only assist you to develop your people skills, but it’ll also offer you a firmer knowledge of others.

Enjoy international student discounts
Many famous Universities in Africa destinations offer student discounts for various activities, from transportation, bookstores to movie tickets and museums. you only need to spend wisely.

Opportunity to form lifelong friends
You will quickly develop the attitude that we are during this , along side other international students. this will end in lifelong friendships, even with the local students. you’ll not love every single person you meet, but the probabilities are that you’ll meet a minimum of one lifelong friend.

You will gain a more excellent knowledge of various cultures
As you observe and learn why people from different cultures do things the way they are doing , your emotional intelligence develops. you’ll learn to be less judgmental.

Opportunity to become spontaneous and adventurous
Being during a foreign environment ignites your adventurous nature. You tend to require to explore your new environment. Open your mind up to new experiences and sights and learn an excellent deal while having some fun.

Opportunity to explore together with your spare time
In between lectures and lab sessions, studying Africa should leave you with many time to explore. Whether you’re one for visiting iconic landmarks, trying new foods, or bartering at local markets, there’s sure to be a far better way of paying some time than scrolling through Facebook!

There is a robust involve strengthening universities and research within the new Continental Education Strategy for Africa 2016-2025. Its objectives include boosting postgraduate and post-doctoral education and growing competitive awards to nurture young academics, more international research cooperation, and expanding centres of excellence and institutional links.

Tertiary education and research are given more stress than in previous education statements, reflecting continental realization of their importance to growth and development.

The Continental Education Strategy for Africa 2016-2025, or CESA 16-25, is driven by a desire to realize quality education and training that gives the continent with “efficient human resources adapted to African core values and thus ready to achieve the vision and ambitions of the African Union.”

Strategic Objectives of African Universities
Revitalize the teaching profession to make sure quality and relevance in the least levels of education.
To build, rehabilitate, and support education infrastructure and develop policies that ensure a permanent stress-free and conducive learning environment for all to expand access to quality education in the least levels, including informal and non-formal settings.
Harness the capacity of ICT to enhance access, quality, and management of education and training systems.
Ensure acquisition of requisite knowledge and skills also as improved completion rates altogether groups through harmonization processes across all levels for national and regional integration.
Accelerate processes resulting in gender parity and equity.
Launch comprehensive and useful literacy programs across the continent.
Strengthen the science and arithmetic curricula in youth training and disseminate knowledge domain and culture in society.
Expand technical and vocational opportunities at both secondary and tertiary levels and strengthen linkages between the planet of labor and education and training systems.
Revitalize and expand tertiary education, research, and innovation to deal with continental challenges and promote global competitiveness.
Promote peace education and conflict prevention and determination in the least levels of education and for all age groups.
Improve management of education systems and build capacity for data collection, management, analysis, communication, and use.
Create a coalition of stakeholders to facilitate and support activities resulting from the implementation of CESA 16-25. Of importance to education is that the got to train well-qualified teachers and deliver continuous professional development.
Good university programs should integrate entrepreneurship and leadership training in their curriculum, in order that they produce graduates who have the soft-skills to play an impactful role in Africa’s economic transformation, and who begin not as job-seekers but as job creators. Eventually, aligning education to the stress of the market requires that we measure how successful universities fuse the lecture hall with the planet of labor .

Furthermore, the African countries with the foremost universities span across ten countries, from Uganda within the east to Nigeria within the west, Morocco within the north to South Africa at the southernmost tip of the continent.

In the University rankings, Two of South Africa’s universities feature within the top 200 of the worldwide rankings: the University of Cape Town is Africa’s top university, sitting at joint 136th position, while the University of Witwatersrand occupies the joint 194th spot.

Overall, Egypt and South Africa are the 2 best represented African countries within the ranking, with 20 and 10 universities each. Egypt, Nigeria, and South Africa all have universities within the top 500 of the worldwide ranking. Finally, the ranking rates university performance using 13 different indicators; a number of which are measuring teaching, research, research impact, innovation, and international outlook.

In summary, variety is that the spice of life. Why not take that bold step towards gaining admission to review in Africa. YOUR SUCCESS MATTERS!

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How to design social networks: design tips, image sizes, useful services

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How to design social networks: design tips, image sizes, useful services

Today we are using generated company symbols to properly mark your social networks.
If you still do not have a logo and corporate identity, then our Logaster generator will always help to develop them quickly and efficiently.

Why should your business be represented on social networks?
Social networks are an integral part of the modern Internet, they have a huge audience and will become worthy platforms for promoting your brand. So, why does your company have to have pages on popular social networks?

Internet reputation management. Corporate social media accounts will help you post the most current, relevant and reliable information about the company, cover its activities from the best perspectives, which will positively affect your reputation;

Strengthen industry influence. Social networks are considered to be a powerful networking tool – creating useful links in the industry that interests you. Owing to this, you can quickly identify and collect useful information and connections for potential customers , associates, staff, investors;

Expanding audience reach. With the help of social networks, you will be able to significantly increase the number of points of contact with the target audience, a significant part of which may want to purchase your goods or services;

Improving customer loyalty. By regularly visiting your corporate accounts, you can work with customer reviews, complaints and suggestions. Prompt feedback will help you make your audience much more loyal and positive;

More effective search engine promotion. Conscientious maintenance of pages on social networks with frequent updating of unique content will significantly improve the position of your company’s website in search engine delivery (Google, Yandex);

Benefits for other marketing tools. Proper use of social media will bring an additional effect for solving other marketing tasks of your brand – from a corporate blog and electronic mailings to webinars or offline events.How to design social networks: design tips, image sizes, useful services

We have therefore mentioned the principal reasons why you should build company accounts in common social networks.

More reasons can be found here.

What social networks should be made out?
The choice of the channel with which you can “reach out” to the target audience, and the competent design of the profile is an important and necessary marketing move.

The most popular among businesses in the CIS are sites such as Instagram, Facebook, VK, Odnoklassniki, YouTube. Here are some tips for choosing social networks for maintaining and promoting:

Which social networks should be emphasized largely depends on the subject of the project. For example, if your business is associated with any kind of creativity, then social networks such as YouTube (for creating video content), Instagram (photos of products, especially designer clothes, clothes, hand-made), SoundCloud (writing music) are best suited for its promotion.

If you have a typical company, VK and Facebook will provide the best response to the “basic” social networks. As for the Instagram service, it has proven itself for various areas of online business, including online stores (especially with goods for women), creative services, etc.

Closely monitor web analytics – it will help determine which services the largest number of visitors and purchases come to you from. By default, VK, Facebook, Odnoklassniki are considered the most useful among our entrepreneurs, followed by Twitter, Instagram and Youtube.

At the same time, we recommend not to “spray” on all available social networks, but to focus on those that lead major customers. It will be useful to study the pages of competitors, which can suggest some useful details. Of course, this advice is for those projects that already have a small traffic to the site.

You can also create corporate accounts in all specified social networks, arrange them, but only 2-3 of them are actively promoted and updated – the most effective for you. So you can save your time and at the same time not miss potential customers.

How to design social networks: design tips, image sizes, useful services

How to design social networks: design tips, image sizes, useful services

A professional publishing and communication strategy for every channel is equally essential. For example, Facebook and VK are ideally suited for posting informational content (posts, articles, news), working with reviews, orders and customer requests, targeted advertising, etc.

In turn, Instagram ideally sells goods or services with photos, and on YouTube you can effectively post video reviews and presentations of your products, instructions.

Proper design of social networks – why is it so important?
It is not enough just to create company accounts in social networks, you also need to issue them in a high-quality manner. Proper branding plays a very important role, since any Internet user is now simply overloaded with information, especially in social networks. There is an opinion that an ordinary person sees hundreds of logos of various brands every day – both online and in reality.

Do not believe? Then just look back on the sides, go to your favourite sites and count the number of corporate symbols surrounding you.

Careful design of social networks will help to stand out against the background of numerous visual “spam”, and it will also provide your business with a number of advantages:

With it, you can attract the attention of users, help them better know your brand, highlight it against the background of symbols of other companies and competitors. The presence of a logo or other elements of corporate identity will allow the audience not to miss important news, promotions or other updates to your company;

You will be able to create a more holistic image of the company by branding social networks. Such sites are very important points of contact with customers, so the use of corporate identity will help you to remain consistent, while maintaining the integrity of your image in the eyes of the audience;

Branded content looks more attractive than regular photos, videos or text. With it, you can increase customer loyalty, gently advertise your brand, “accustom” them to your materials – as a result, they will respond positively to them by default.

As you can see, the competent design of social networks is of great importance for any enterprise, helping to establish a closer relationship with customers, which will positively affect the development of your business.

Social Media Branding Tips
So, you have developed a logo and corporate identity, created pages on social networks, defined their main goals (promotion of goods / services, work with reviews, etc.). Now is the time to proceed to the design of your accounts, following these tips:

Be consistent with the style of the pages, everywhere use the same fonts, color schemes, graphic elements, etc. Only in this way will you achieve that people will recognize your corporate colors even without a logo or company name;

The dimensions and other parameters of your logo should be adapted to the requirements of each individual social network. Do not use the logo of the same size for all sites, as it can be displayed there in cropped or stretched form. By the way, the Logaster service will help you immediately download various logo options of all necessary dimensions for popular social networks;

If the space on the avatar is limited, then it is better to use a simplified version of the logo, for example, without a text warehouse;

Pay special attention to the cover and photo (logo) of the account, because it is on them that the first look of each visitor is directed. It is important that they have the same style and color scheme with your corporate identity. You will be able to find a suitable caption for the theme of your business on photo stocks, or you can order it from a designer;

We recommend that you follow identical positioning and design when designing pages on different social networks. For example, if your logo on Facebook is in the lower right corner, then try to place it in about the same place and on other platforms (if possible);

You can also put any short text on the cover of your account – especially if it is really important / interesting information, for example, about a promotion, and you want users to see it first.

Having completed the design of the page, be sure to test it on all possible devices – PC, laptop, tablet, smartphone, etc. Make sure that all key elements look equally good at any screen resolution, not stretched or cropped. Any seeming trifle can significantly affect the reputation of your company and the loyalty of its audience.

Next, we will tell you how to upload your logo to the pages of popular social networks.

How to add an avatar (profile photo) on social networks
Below we consider the process of uploading a logo to Facebook, Twitter, Instagram, Vkontakte, OK.ru, LinkedIn, YouTube and Pinterest. Make sure you have the right size logo versions.

Image sizes for social networks (2020):
Facebook
Image to external links: 1200 x 628 px
Picture for post: 1200 x 630 px
Cover: 820 x 312 px
Profile Photo: 170 x 170 px

In contact with
Image to external links: 537 x 240 px
Picture for post: 700 x 500 px
Profile photo: 200 x 500 px

Twitter
Tweet picture: 1024 x 675 px
Cover: 1500 x 500 px
Profile photo: 400 x 400 px

Instagram
Post picture: 1080 x 1080 px
Profile photo: 110 x 110 px

YouTube
Image over video: 1280 x 720 px
Channel cover: 2560 x 1440 px
Profile photo: 800 x 800 px

Pinterest
Picture for pin: 1000 x 1500 px
Profile photo: 165 x 165 px

Linkedin
Image to external links:: 1200 x 628 px
Picture for post: 1200 x 1200 px
Cover: 1584 x 768 px
Profile photo: 300 x 300 px

OK.ru
Picture for post: 1680 x 1680 px
Cover: 1340 x 320 px
Profile Photo: 190 x 190 px

How to upload an image
Facebook

First, make sure that you have a logo in PNG format of the right size – you can add it to your Facebook page.

How to add or change profile photo:

1. Log in to your Facebook account and go to your page.
2. Move the cursor over the place for the photo and click on the camera icon.
3. Select “Upload Photo”.
4. Select a file with a logo and press “Open”. If necessary, the image can be cropped and arranged in accordance with the plan.
5. Click “Save.”

facebook min
How to add or change a cover:
1. Go to your page, hover over the cover image and click “Change Cover”.
2. Select Upload Photo.
3. Select the logo file and click Open. Position the image as you see fit.
4. Click Save.

Please note that although your profile photo is displayed on the user’s page as a square, in the news feed it takes the form of a circle. If you have a square logo, reduce its size so that the corners are not cut and it is not too crowded in a circle.

Twitter

File size requirements are listed here.
Note: unlike Facebook, where business accounts are created on the basis of personal accounts, Twitter needs to have a separate page for the company or project.

How to add or change profile photo:
1. Log in to your Twitter account and open your page by clicking on your name.
2. Click the Edit profile button on the right side of the page and click on your photo. Click Select Photo.
3. Select a file with a logo and press “Open”. Position the logo as you see fit.
4. To finish the setup, click “Save Changes”.

How to add or change the image in the header:
1. Go to your page and click the “Edit Profile” button.
2. Click on the header and select the Add header option.
3. Select a file and click “Open.”
4. To finish the setup, click “Save Changes”.

In contact with

File size requirements are listed here. How to add or change an image in a VK group and community:

1. Go to your personal account, go to the desired group;
If you do not have an avatar yet, the text “Upload a photo” will be highlighted in its place;
(if the image is already available, then just point it and the pop-up menu will offer you to update the photo).
2. Click on it and upload the logo;
3. Make sure that when reducing the avatar to a round version, your logo does not cease to be recognizable. To do this, select the desired area by clicking on “Change thumbnail”.

How to add or change cover art in a VK group and community:

1. Go to your personal account, go to the desired group;
2. Go to community settings;
3, Click on “Download” opposite “Community Cover;
4. Download the logo;
Make sure that the logo is not ridiculously cropped.

OK.ru

File size requirements are listed here. How to add or change an image in a group in Odnoklassniki:

1. Go to your personal account, go to the desired group;
2. Hover over the profile picture and click on “Add Image” from the pop-up menu;
3. Download the logo.

Instagram

File size requirements are listed here.

How to add or change profile photo:
1. Log in to your Instagram account from your phone. Open your profile by clicking on the corresponding icon.
2. Click on the profile photo and select “Upload Photo”. Select a file with a logo and press “Select”.
3. On the mobile device, click “Edit Profile” and select “Change Profile Photo”. After you select the file, click “Finish.”

instagram
LinkedIn

File size requirements are listed here.

How to add a logo to your LinkedIn company page:
1. On your profile page, click on the photo thumbnail and select “Change” in the “Company Page” tab.
2. Click the “Edit” button and click on the “Edit Page” line.
3. Scroll to the “Company Logo” section. Click the “Edit” button and add / change the logo. You can also change the location of the logo by dragging it to the desired location.
4. Click “Save.”

LinkedIn
YouTube

File size requirements are listed here and here.

How to add or change a profile photo (channel icon):
1. Log into your YouTube account.
2. Click on the line My Channel, located under the profile photo in the upper right.
3. Hover over an existing photo and click on the edit icon.
4. Click “Edit” and select the logo file. Position it as you see fit.

How to add or change channel background image:
1. Going to My channel, hover over the background image and click on the edit (or add) icon.
2. Download the file and see how it is displayed on various devices. Position it as you see fit.
3. Click “Select.”

Pinterest

File size requirements are listed here.

How to add or change profile photo:
1. Log in to your Pinterest account.
2. Click on the ellipsis at the top, then click on the “Settings” button. Scroll down to the Profile section.
3. Click “Change Image,” then select the logo file. Ra

arrange it as you see fit.
4. Click “Save Settings.”

Useful services for designing social networks
We have prepared a small list of services that will be useful to you when designing social networks. Bookmark them so you don’t lose:

Logaster – creating and downloading logos optimized for the requirements of social networks.
Crello – create designs for social media covers.
Sproutsociale – optimization of the size of finished images to the requirements of social networks.
Pablo.buffer.com – search for images for covers and overlay text on them.
Pixabay is a free photo stock for finding cover pictures.
Pexels is a bank of free photos for creating covers and posts on social networks.
Unsplash is another photo stock for social networks.
Jaymantri – abstract pictures for creating cover or post backgrounds.
Designspiration – search for inspiration.
Fonts.google.com – a collection of free fonts.
Coolors.co – collections of color schemes that will be useful in the design of posts and covers.
Google.com/test/mobile-friendly – check page optimization for mobile devices.

Representative offices in social networks significantly stimulate the development of the company, making it possible to increase its recognition and increase the number of points of contact with customers. Following these tips, you will create really powerful marketing tools that will help you attract many potential customers from popular social media.

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