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Analysis Of Birches

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Analysis Of Birches

The poem Birches

When I see birches bend to left and right Across the lines of straighter darker trees, I like to think some boy’s been swinging them. But swinging doesn’t bend them down to stay As ice storms do. Often you must have seen them 5
Loaded with ice a sunny winter morning After a rain. They click upon themselves As the breeze rises, and turn many-colored As the stir cracks and crazes their enamel. Soon the sun’s warmth makes them shed crystal shells 10
Shattering and avalanching on the snow crust— Such heaps of broken glass to sweep away You’d think the inner dome of heaven had fallen. They are dragged to the withered bracken by the load, And they seem not to break; though once they are bowed 15
So low for long, they never right themselves: You may see their trunks arching in the woods Years afterwards, trailing their leaves on the ground Like girls on hands and knees that throw their hair Before them over their heads to dry in the sun. 20
But I was going to say when Truth broke in With all her matter of fact about the ice storm, I should prefer to have some boy bend them As he went out and in to fetch the cows— Some boy too far from town to learn baseball, 25
Whose only play was what he found himself, Summer or winter, and could play alone. One by one he subdued his father’s trees By riding them down over and over again Until he took the stiffness out of them, 30
And not one but hung limp, not one was left For him to conquer. He learned all there was To learn about not launching out too soon And so not carrying the tree away Clear to the ground. He always kept his poise 35
To the top branches, climbing carefully With the same pains you use to fill a cup Up to the brim, and even above the brim. Then he flung outward, feet first, with a swish, Kicking his way down through the air to the ground. 40
So was I once myself a swinger of birches. And so I dream of going back to be. It’s when I’m weary of considerations, And life is too much like a pathless wood Where your face burns and tickles with the cobwebs 45
Broken across it, and one eye is weeping From a twig’s having lashed across it open. I’d like to get away from earth awhile And then come back to it and begin over. May not fate willfully misunderstand me 50
And half grant what I wish and snatch me away Not to return. Earth’s the right place for love: I don’t know where it’s likely to go better. I’d like to go by climbing a birch tree, And climb black branches up a snow-white trunk 55
Toward heaven, till the tree could bear no more, But dipped its top and set me down again. That would be good both going and coming back. One could do worse than be a swinger of birches.

Analysis Of Birches

The title is “Birches,” but the subject is birch “swinging.” And the theme of poem seems to be, more generally and more deeply, this motion of swinging. The force behind it comes from contrary pulls—truth and imagination, earth and heaven, concrete and spirit, control and abandon, flight and return. We have the earth below, we have the world of the treetops and above, and we have the motion between these two poles. The whole upward thrust of the poem is toward imagination, escape, and transcendence—and away from heavy Truth with a capital T. The downward pull is back to earth. Likely everyone understands the desire “to get away from the earth awhile.” The attraction of climbing trees is likewise universal. Who would not like to climb above the fray, to leave below the difficulties or drudgery of the everyday, particularly when one is “weary of considerations, / And life is too much like a pathless wood.” One way to navigate a pathless wood is to climb a tree. But this act of climbing is not necessarily so pragmatically motivated: For the boy, it is a form of play; for the man, it is a transcendent escape. In either case, climbing birches seems synonymous with imagination and the imaginative act, a push toward the ethereal, and even the contemplation of death. But the speaker does not leave it at that. He does not want his wish half- fulfilled—does not want to be left, so to speak, out on a limb. If climbing trees is a sort of push toward transcendence, then complete transcendence means never to come back down. But this speaker is not someone who puts much stock in the promise of an afterlife. He rejects the self-delusional extreme of imagination, and he reinforces his ties to the earth. He says, “Earth’s the right place for love,” however imperfect, though his “face burns” and “one eye is weeping.” He must escape to keep his sanity; yet he must return to keep going. He wants to push “toward heaven” to the limits of earthly possibility, but to go too far is to be lost. The upward motion requires a complement, a swing in the other direction to maintain a livable balance. And that is why the birch tree is the perfect vehicle. As a tree, it is rooted in the ground; in climbing it, one has not completely severed ties to the earth. Moreover, as the final leap back down takes skill, experience, and courage, it is not a mere retreat but a new trajectory. Thus, one’s path up and down the birch is one that is “good both going and coming back.” The “Truth” of the ice storm does not interfere for long; for the poet looks at bent trees and imagines another truth: nothing lessh than a recipe for how to live well.

THEMES OF BIRCHES
1]The theme of Imagination vs. the Real World –
One important theme of “Birches” is how Frost uses his poetic imagination to transcend the limits of the real world. He rejects the true reason the birches have been bent over in favor of his own fanciful explanation. On some level, he is claiming that this act of the imagination embodies a larger “truth” and is a worthy task, one that must be made with great care and diligence.
2]The theme of Youth
Youth, like death, is a constant backdrop for many of Frost’s poems. The speaker of “Birches” never sees a boy or comes across one. He only imagines one, and the boy that he does imagine is himself at a younger age. The boy seems to be similar to William Wordsworth and Walt Whitman’s portrayals of boys. These boys have their own rules and wisdom that they can pass on to the older men and women around them. They are ready for adventures in nature and represent the wild, untamed state of “man” that remains good and moral even though no one is there to govern him.
3] The theme of Spirituality
Robert Frost is not the kind of poet to insert religious imagery into his poems. A subtle Christian allusion is rare. However, the poet writes a lot of meditations on life and death, so that always brings in spiritual questions. In “Birches,” Frost mentions “heaven” twice. Notice how it is always with a lower-case h and is more suggestive of the sky than paradise. The poem could be read as an allegory, but it’s a little too skeptical for that.
4]The theme of isolation
As with much of Frost’s poetry, “Birches” creates a mood of loneliness and isolation. Some factors that contribute to the mood include the winter weather, which seems to cut the speaker off from other people, and the speaker’s discussion of the boy growing up on an isolated farm. The speaker’s loneliness may be the result of adult concerns. and considerations.
Lines 1 – 4
The first four lines of Birches are iambic pentameter, no doubt. The poet sets up the steady foundational beat as he starts to explore, ten syllables per line, five feet (/):
When I / see bir / ches bend / to left / and right
Across the lines of straighter darker trees,
I like to think some boy’s been swinging them.
But swinging doesn’t bend them down to stay
Note the heavy bold stressed syllables and normal unstressed. Simple, single syllable words are dominant in these opening lines.
In the following analysis, lines of pure iambic pentameter are shown in normal type, as are lines 2,3 and 4 above. Lines with metrical variants are marked.
Lines 5 – 9
Enjambment (carrying on a line without punctuation) leads us onto line 5; indeed enjambment takes the reader on to line 9, the ice-storm coming into focus as syntax changes and the line rhythms alter:
As ice- / storms do. / Often / you must /have seen them
Loaded / with ice / a sun / ny wint / er morning
After / a rain. / They click / upon / themselves
As the / breeze ri / ses, and / turn man / y-colored
As the / stir cracks / and cra / zes their / enamel.
As is obvious, pure iambic pentameter has suddenly departed! There are variations on a theme of altered rhythm with these five fascinating lines, four of which have eleven syllables, the same four ending with an unstressed (feminine) syllable. So, trochees and spondees are prevalent, as are pyrrhics and amphibrachs. These combine in a variety of ways to echo the ice-storms rise and fall.
The enjambment meanwhile urges the reader to continue straight on line to line, with little pause, which can sometimes change the way opening words are stressed.
Some critics and poets offer different scans for certain of these lines. One aspect that isn’t in dispute is the use of hard alliteration in line 9, with cracks and crazes.
Lines 10 – 13
Subtle alliteration, in contrast to the preceding line, adds sibilance and mystery to line 10, and the reader is invited to agree with the speaker as the ice crystals fall and reality is shattered:
Soon the / sun’s warmth / makes them / shed cry / stal shells
Shattering and avalanching on the snow-crust—
Such heaps of broken glass to sweep away
You’d think / the in / ner dome / of heaven/ had fallen.
Note the use of onomatopoeia in shattering and the four syllable avalanching, quite dramatic use of the present participle. Again, the iambic pentameter is broken (except in line 12), with trochee and spondee. Line 13 is sometimes treated as a twelve syllable line but in this example heaven is taken to be a single syllable, not two.
Lines 14 – 20
There is a hint of rhyme in the following two lines (load/bowed) but this is more accident than design because this is blank verse and there are not supposed to be end rhymes, strictly speaking. Enjambment is used, allowing for sense to run on into the next line with no punctuation:
They are dragged / to the with / ered brack / en by / the load,
And they seem not to break; though oncethey are bowed
So low for long, they never right themselves:
You may / see their / trunks arch / ing in / the woods
Years after / wards, trail / ing their / leaves on / the ground
Like girls on hands and knees that throw their hair
Before / them o / ver their heads / to dry /in the sun.
A mix of meters here: two lines present iambic pentameter, the rest are mixed. Line 14 is particularly stretched out with those opening anapaests reinforcing the assonance of dragged/bracken. The spondee in line 18 prolongs the time scale somewhat and the simile that follows creates a wonderful feminine image.
All in all this section is full of prepositions, note: to the, by the, in the, on the -signifying the end of the ice-storm and an attempt to get back on track with the real narrative.
Lines 21 – 27
The speaker returns to the idea of the boy swinging on the birches, from line 3, instead of the ice-storm. This section maintains the steady iambic undertones but peppers the lines with trochees now and then (inverted iambs), whilst anapaests occasionally intervene:
But I / was go / ing to say / when Truth /broke in
With all / her mat / ter-of-fact / about / the ice-storm
I should / prefer / to have / some boy / bend them
As he went out and in to fetch the cows—
Some boy too far from town to learn /baseball,
Whose only play was what he found himself,
Summer / or win / ter, and / could play /alone.
Note the alliteration here and there and the emphasis on ten syllable lines (23-27), suggesting that this is almost a return to the speaker’s idea of normality.
Lines 28 – 40
The next eleven lines concentrate on the boy’s actions and again are full of variations on a theme of iambic. Two of the lines are pure iambic pentameter, the rest reveal trochees, spondees, pyrrhics and anapaest, slowing down then speeding up proceedings, reflecting the action of the lone boy:
One by / one he / subdued / his fa / ther’s trees
By rid / ing them down / over / and o / ver again
Until he took the stiffness out of them,
And not / one but / hung limp, / not one /was left
For him / to con / quer. He / learned all /there was
To learn about not launching out too soon
And so / not car / ry ing / the tree / away
Clear to / the ground. / He al / ways kept /his poise
To the / top branch / es, climb / ing care / fully
With the / same pains / you use / to fill / a cup
Up to / the brim, / and e / ven a bove / the brim.
Then he / flung out / ward, feet / first, with / a swish,
Kicking / his way / down through / the air / to the ground.
Note the subtle use of internal consonance – them/them/limp/him/climbing/brim/brim. And alliteration pops up in several lines.
Lines 41 – 53
The speaker declares himself a swinger of birches; he could be the boy. Metrically some of these lines are far from the iambic foundation, with pyrrhics and amphibrachs – just like the speaker who wants to get away from earth, the rhythm changes – but not too much. The boy still needs to stay grounded:
So was / I once / myself / a swinger / of birches.
And so I dream of going back to be.
It’s when / I’m wea / ry of / consid / erations,
And life is too much like a pathless wood
Where your / face burns / and tick / les with / the cobwebs
Broken / across / it, and / one eye / is weeping
From a / twig’s hav / ing lashed / across /it open.
I’d like to get away from earth awhile
And then / come back / to it / and begin / over.
May no / fate will / fully mis / understandme
And half grant / what I wish / and snatch /me away
Not to / return. / Earth’s the / right place / for love:
I don’t / know where / it’s like /ly to go /better.
Lines 54 – 59
The remaining lines confirm the speaker’s desire. He’d like to climb a birch and experience that sensation again, of going up towards heaven and falling back to the earth.
I’d like / to go / by climb / ing a / birchtree,
And climb / black bran / ches up / a snow- / white trunk
Toward heaven, till the tree could bear no more,
But dipped its top and set me down again.
That would / be good / both go / ing and com / ing back.
One could / do worse / than be / a swinger / of birches.
There are some ambiguities along the way. For example, how to pronounce Toward – is it a single syllable or two? If it is pronounced T’ward then the line becomes pure iambic pentameter; if Toward then the remaining feet become trochees, which wouldn’t work. So the former, T’ward, fits best.

All in all, complex rhythms show up in a traditional iambic framework, reflecting the unusual perspective Frost had on the everyday things he encountered. There is music and texture, repetition but not monotony, and the clever use of alliteration and internal rhyme make this a poem for speaking out loud. But not too loud.
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I’m attracted to you, but not physically – Erica to Laycon (Video)

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I’m attracted to you, but not physically – erica to laycon (video)

BBNaija housemate, Erica has opened up to Laycon that she is not in any way attracted to him physically, but mentally.

She made this known to the rapper during a discussion yesterday after he approached her to reiterate his interest in her.

Recall that Laycon had told Erica on Tuesday that he had feelings for her and cares about being in a relationship with her.

However, hours later, Erica and Kiddwaya had a steamy session in bed.

Seeking clarifications on Tuesday night, Laycon approached Erica to reveal her feelings for him.

Related:  Download Video: Hellas Verona 2 – 3 Bologna Highlights

During the conversation, Erica told Laycon that she is only mentally attracted to him but physically attracted to Kiddwaya.

Eric said:

“I’M MENTALLY ATTRACTED TO YOU BUT ATTRACTED TO KIDDWAYA PHYSICALLY. I’VE DECIDED NOT TO OVERTHINK ANYTHING WITH KIDDWAYA ,I JUST WANT TO BE HAPPY. LET’S JUST GO BACK TO HOW WE WERE BUT I HATE MAKING OTHERS FEEL BAD.”

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10 African Countries With the Most Number of Universities

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10 african countries with the most number of universities

Brief History of African Universities

It is being observed that those individuals who are intellectuals, as well as the higher education institutions that foster and harbour them, have significant roles to play in the development of a society. Even so, historical studies of higher education institutions on the African continent remain significantly scarce. While certain exceptions do exist, even these have only a limited focus.

One likely explanation is the fact that the African continent as a whole is simply too large as a unit of analysis. Another is the compartmentalization of researchers by the official languages of the regions to be studied, making any comprehensive analysis beyond boundaries such as Anglophone and Francophone quite tricky. Given this situation, moreover, it is understandable that a few historical works on higher education in Africa that have been written in English are biased toward the former British colonies after colonialism.

Among those works that focused on higher education under British influence, in which Eric Ashby is often referred to as a classic.

More recent works include that of Okunor, which focused on West African countries under strong British and American influence such as Gold Coast, Sierra Leone, and Liberia. A significant additional work on higher education is the Eastern and Southern African Universities Research Programme that was conducted in 1984. Such studies commonly view the colonial era as the beginning of modern higher education in Africa and do not refer to the higher education institutions that existed before colonialism.

It is well known that people who are scholars, as well as the higher education institutions that foster and harbor them, have significant roles to play in the development of a society. Even so, historical studies of higher education institutions on the African continent remain significantly scarce.

While certain exceptions do exist, even these have only a limited focus. One likely explanation is the fact that the African continent as a whole is simply too large as a unit of analysis. Another is the compartmentalization of researchers by the official languages of the regions to be studied, making any comprehensive analysis beyond boundaries such as Anglophone and Francophone quite tricky. Given this situation, moreover, it is understandable that a few historical works on higher education in Africa that have been written in English are biased toward the former British colonies after colonialism.

African Universities Ranking Among Others

There are many different rankings and league tables, and several African universities consistently per population. The University Rankings focuses on four broad areas that they feel are of particular interest to prospective students: research, teaching, employability, and international outlook.

These four key areas are assessed using six indicators, with each given a different percentage weighting. A strong emphasis is placed on

  1. Academic reputation
  2. Faculty/student ratio
  3. Citations per faculty
  4. Employer reputation
  5. International student ratio
  6. International staff ratio

The World University Rankings places a strong emphasis on reputation. The ‘academic reputation’ is assessed through a global survey completed by academics, and the ’employer reputation’ is assessed through a survey of employers worldwide. While the rankings also score research citations, smaller and specialist institutions can be included in this ranking if they have a strong global reputation.

Notably, South Africa has four universities ranked among the top 200 in Africa;however, here are a few African universities that made it under the top 1000 in the world.

S/N University Country African Ranking World Ranking
1 University of Cape Town South Africa 1 136th
2 University of the Witwatersrand South Africa 2 194th
3 Stellenbosch University South Africa 3 259th
4 Aswan University Egypt 4 436th
5 Covenant  University Nigeria 5 451th 
6 University  of  Kwazulu-Natal South Africa 6 472th
7 Mansoura University Egypt 7 493th
8 University of Ibadan Nigeria 8 524th
9 North-West University Nigeria 9 557th
10 Suez Canal University Egypt 10 586th

Top 10 African Countries with the Most Universities

University education is more than the next level in the learning process; it is a critical component of human development worldwide. It provides not only the high-level skills necessary for every labour market but also the training essential for teachers, doctors, nurses, civil servants, engineers, humanists, entrepreneurs, scientists, social scientists, and a myriad of other personnel. It is these trained individuals who develop the capacity and analytical skills that drive local economies, support civil society, teach children, lead capable governments, and make critical decisions that affect entire societies.

An educated populace is vital in today’s world, with the convergent impacts of globalization, the increasing importance of knowledge as a primary driver of growth, and the information and communication revolution. Knowledge accumulation and application have become significant factors in economic development and are increasingly at the core of a country’s competitive advantage in the global economy.

The combination of increased computing power, diminishing prices of hardware and software, improvement of wireless and satellite technologies, and reduced telecommunication costs have all but removed the space and time barriers to information access and exchange.

S/N Country Number Of Universities Country By Population
1 Nigeria 152 206,139,000
2 South  Africa 136 59,308,123
3 Ethiopia 134 114,963,129
4 Democratic Republic of Congo 60 89,561,456
5 Egypt 55 102,334,567
6 Sudan 52 43,849,234
7 Uganda 46 45,741,567
8 Algeria 39 43,851,786
9 Kenya 39 53,771,234
10 Tanzania 33 59,786,123

These countries simultaneously raised their rates of participation in higher education. Indeed, the countries that benefited most from integration with the world economy achieved the most marked increases in educational levels.

Besides, there is growing evidence that university education, through its role in empowering domestic constituencies, building institutions, and nurturing favourable regulatory frameworks and governance structures, is vital to a country’s efforts. This is to increase social capital and to promote social cohesion, which is proving to be an essential determinant of economic growth and development.

Benefits of Studying in an African University

Study and learn during a Different way
Often those studying in Africa will experience a completely new way of teaching. this will be daunting, but it’ll also open your mind to new ways of learning.

Opportunity to make unforgettable experiences
Study shows that folks are happier and feel more fulfilled once they spend on experience than once they buy new things. once you consider the items that bring you the foremost joy, they’re usually memorable experiences. you’ll get tons of that from studying in Africa

African Degrees are well respected It
If pursuing knowledgeable career is your goal, international education and knowledge on the CV will assist you stand out. it’ll also represent you as someone who is up for a challenge. Especially now that African universities are climbing the ranks in world university rankings

Opportunity to get unique ideas and opportunities
Most of the successful businesses in Africa and Asia were found out by people that gained international exposure and education. Econet, Celtel, IrokoTv, Jumia, and more. By studying in Africa, if you’re curious, you’ll find new ways to unravel a drag back home.

Opportunity to find out a replacement language
Studying during a country that speaks a special official language as yours is among the simplest ways to find out or brush up a replacement language. Imagine being close to communicate in German, French, or Mandarin. that would are available handy along your career path. Africa is diverse when it involves languages. All you’ve got to try to to is pick those that interest you the foremost .

Studying during a foreign country is different from tourism
Travel for a vacation is extremely different from settling during a foreign country for a yearlong study. you’ll get to experience your home of study for a more extended period and familiarize yourself with local knowledge like what tourist traps to avoid and the way to urge the foremost out of your new city.

Opportunity to experience the rich African culture
Yes, food. you only haven’t any idea about the variability of food that exists out there. you’ll never know until you venture out. you’ll even discover your new favourite.

Opportunity to require advantage of lower tuition fees
This, of course, depends on where you study in Africa. However, if you select a location in many parts of continental Europe, Asia, and Latin America , you’ll find it’s impossible to review at a highly reputed university without stepping into debt.

You will meet a various range of individuals
You will experience exposure to several differing types of individuals won’t only assist you to develop your people skills, but it’ll also offer you a firmer knowledge of others.

Enjoy international student discounts
Many famous Universities in Africa destinations offer student discounts for various activities, from transportation, bookstores to movie tickets and museums. you only need to spend wisely.

Opportunity to form lifelong friends
You will quickly develop the attitude that we are during this , along side other international students. this will end in lifelong friendships, even with the local students. you’ll not love every single person you meet, but the probabilities are that you’ll meet a minimum of one lifelong friend.

You will gain a more excellent knowledge of various cultures
As you observe and learn why people from different cultures do things the way they are doing , your emotional intelligence develops. you’ll learn to be less judgmental.

Opportunity to become spontaneous and adventurous
Being during a foreign environment ignites your adventurous nature. You tend to require to explore your new environment. Open your mind up to new experiences and sights and learn an excellent deal while having some fun.

Opportunity to explore together with your spare time
In between lectures and lab sessions, studying Africa should leave you with many time to explore. Whether you’re one for visiting iconic landmarks, trying new foods, or bartering at local markets, there’s sure to be a far better way of paying some time than scrolling through Facebook!

There is a robust involve strengthening universities and research within the new Continental Education Strategy for Africa 2016-2025. Its objectives include boosting postgraduate and post-doctoral education and growing competitive awards to nurture young academics, more international research cooperation, and expanding centres of excellence and institutional links.

Tertiary education and research are given more stress than in previous education statements, reflecting continental realization of their importance to growth and development.

The Continental Education Strategy for Africa 2016-2025, or CESA 16-25, is driven by a desire to realize quality education and training that gives the continent with “efficient human resources adapted to African core values and thus ready to achieve the vision and ambitions of the African Union.”

Strategic Objectives of African Universities
Revitalize the teaching profession to make sure quality and relevance in the least levels of education.
To build, rehabilitate, and support education infrastructure and develop policies that ensure a permanent stress-free and conducive learning environment for all to expand access to quality education in the least levels, including informal and non-formal settings.
Harness the capacity of ICT to enhance access, quality, and management of education and training systems.
Ensure acquisition of requisite knowledge and skills also as improved completion rates altogether groups through harmonization processes across all levels for national and regional integration.
Accelerate processes resulting in gender parity and equity.
Launch comprehensive and useful literacy programs across the continent.
Strengthen the science and arithmetic curricula in youth training and disseminate knowledge domain and culture in society.
Expand technical and vocational opportunities at both secondary and tertiary levels and strengthen linkages between the planet of labor and education and training systems.
Revitalize and expand tertiary education, research, and innovation to deal with continental challenges and promote global competitiveness.
Promote peace education and conflict prevention and determination in the least levels of education and for all age groups.
Improve management of education systems and build capacity for data collection, management, analysis, communication, and use.
Create a coalition of stakeholders to facilitate and support activities resulting from the implementation of CESA 16-25. Of importance to education is that the got to train well-qualified teachers and deliver continuous professional development.
Good university programs should integrate entrepreneurship and leadership training in their curriculum, in order that they produce graduates who have the soft-skills to play an impactful role in Africa’s economic transformation, and who begin not as job-seekers but as job creators. Eventually, aligning education to the stress of the market requires that we measure how successful universities fuse the lecture hall with the planet of labor .

Furthermore, the African countries with the foremost universities span across ten countries, from Uganda within the east to Nigeria within the west, Morocco within the north to South Africa at the southernmost tip of the continent.

In the University rankings, Two of South Africa’s universities feature within the top 200 of the worldwide rankings: the University of Cape Town is Africa’s top university, sitting at joint 136th position, while the University of Witwatersrand occupies the joint 194th spot.

Overall, Egypt and South Africa are the 2 best represented African countries within the ranking, with 20 and 10 universities each. Egypt, Nigeria, and South Africa all have universities within the top 500 of the worldwide ranking. Finally, the ranking rates university performance using 13 different indicators; a number of which are measuring teaching, research, research impact, innovation, and international outlook.

In summary, variety is that the spice of life. Why not take that bold step towards gaining admission to review in Africa. YOUR SUCCESS MATTERS!

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How to design social networks: design tips, image sizes, useful services

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How to design social networks: design tips, image sizes, useful services

Today we are using generated company symbols to properly mark your social networks.
If you still do not have a logo and corporate identity, then our Logaster generator will always help to develop them quickly and efficiently.

Why should your business be represented on social networks?
Social networks are an integral part of the modern Internet, they have a huge audience and will become worthy platforms for promoting your brand. So, why does your company have to have pages on popular social networks?

Internet reputation management. Corporate social media accounts will help you post the most current, relevant and reliable information about the company, cover its activities from the best perspectives, which will positively affect your reputation;

Strengthen industry influence. Social networks are considered to be a powerful networking tool – creating useful links in the industry that interests you. Owing to this, you can quickly identify and collect useful information and connections for potential customers , associates, staff, investors;

Expanding audience reach. With the help of social networks, you will be able to significantly increase the number of points of contact with the target audience, a significant part of which may want to purchase your goods or services;

Improving customer loyalty. By regularly visiting your corporate accounts, you can work with customer reviews, complaints and suggestions. Prompt feedback will help you make your audience much more loyal and positive;

More effective search engine promotion. Conscientious maintenance of pages on social networks with frequent updating of unique content will significantly improve the position of your company’s website in search engine delivery (Google, Yandex);

Benefits for other marketing tools. Proper use of social media will bring an additional effect for solving other marketing tasks of your brand – from a corporate blog and electronic mailings to webinars or offline events.How to design social networks: design tips, image sizes, useful services

We have therefore mentioned the principal reasons why you should build company accounts in common social networks.

More reasons can be found here.

What social networks should be made out?
The choice of the channel with which you can “reach out” to the target audience, and the competent design of the profile is an important and necessary marketing move.

The most popular among businesses in the CIS are sites such as Instagram, Facebook, VK, Odnoklassniki, YouTube. Here are some tips for choosing social networks for maintaining and promoting:

Which social networks should be emphasized largely depends on the subject of the project. For example, if your business is associated with any kind of creativity, then social networks such as YouTube (for creating video content), Instagram (photos of products, especially designer clothes, clothes, hand-made), SoundCloud (writing music) are best suited for its promotion.

If you have a typical company, VK and Facebook will provide the best response to the “basic” social networks. As for the Instagram service, it has proven itself for various areas of online business, including online stores (especially with goods for women), creative services, etc.

Closely monitor web analytics – it will help determine which services the largest number of visitors and purchases come to you from. By default, VK, Facebook, Odnoklassniki are considered the most useful among our entrepreneurs, followed by Twitter, Instagram and Youtube.

At the same time, we recommend not to “spray” on all available social networks, but to focus on those that lead major customers. It will be useful to study the pages of competitors, which can suggest some useful details. Of course, this advice is for those projects that already have a small traffic to the site.

You can also create corporate accounts in all specified social networks, arrange them, but only 2-3 of them are actively promoted and updated – the most effective for you. So you can save your time and at the same time not miss potential customers.

How to design social networks: design tips, image sizes, useful services

How to design social networks: design tips, image sizes, useful services

A professional publishing and communication strategy for every channel is equally essential. For example, Facebook and VK are ideally suited for posting informational content (posts, articles, news), working with reviews, orders and customer requests, targeted advertising, etc.

In turn, Instagram ideally sells goods or services with photos, and on YouTube you can effectively post video reviews and presentations of your products, instructions.

Proper design of social networks – why is it so important?
It is not enough just to create company accounts in social networks, you also need to issue them in a high-quality manner. Proper branding plays a very important role, since any Internet user is now simply overloaded with information, especially in social networks. There is an opinion that an ordinary person sees hundreds of logos of various brands every day – both online and in reality.

Do not believe? Then just look back on the sides, go to your favourite sites and count the number of corporate symbols surrounding you.

Careful design of social networks will help to stand out against the background of numerous visual “spam”, and it will also provide your business with a number of advantages:

With it, you can attract the attention of users, help them better know your brand, highlight it against the background of symbols of other companies and competitors. The presence of a logo or other elements of corporate identity will allow the audience not to miss important news, promotions or other updates to your company;

You will be able to create a more holistic image of the company by branding social networks. Such sites are very important points of contact with customers, so the use of corporate identity will help you to remain consistent, while maintaining the integrity of your image in the eyes of the audience;

Branded content looks more attractive than regular photos, videos or text. With it, you can increase customer loyalty, gently advertise your brand, “accustom” them to your materials – as a result, they will respond positively to them by default.

As you can see, the competent design of social networks is of great importance for any enterprise, helping to establish a closer relationship with customers, which will positively affect the development of your business.

Social Media Branding Tips
So, you have developed a logo and corporate identity, created pages on social networks, defined their main goals (promotion of goods / services, work with reviews, etc.). Now is the time to proceed to the design of your accounts, following these tips:

Be consistent with the style of the pages, everywhere use the same fonts, color schemes, graphic elements, etc. Only in this way will you achieve that people will recognize your corporate colors even without a logo or company name;

The dimensions and other parameters of your logo should be adapted to the requirements of each individual social network. Do not use the logo of the same size for all sites, as it can be displayed there in cropped or stretched form. By the way, the Logaster service will help you immediately download various logo options of all necessary dimensions for popular social networks;

If the space on the avatar is limited, then it is better to use a simplified version of the logo, for example, without a text warehouse;

Pay special attention to the cover and photo (logo) of the account, because it is on them that the first look of each visitor is directed. It is important that they have the same style and color scheme with your corporate identity. You will be able to find a suitable caption for the theme of your business on photo stocks, or you can order it from a designer;

We recommend that you follow identical positioning and design when designing pages on different social networks. For example, if your logo on Facebook is in the lower right corner, then try to place it in about the same place and on other platforms (if possible);

You can also put any short text on the cover of your account – especially if it is really important / interesting information, for example, about a promotion, and you want users to see it first.

Having completed the design of the page, be sure to test it on all possible devices – PC, laptop, tablet, smartphone, etc. Make sure that all key elements look equally good at any screen resolution, not stretched or cropped. Any seeming trifle can significantly affect the reputation of your company and the loyalty of its audience.

Next, we will tell you how to upload your logo to the pages of popular social networks.

How to add an avatar (profile photo) on social networks
Below we consider the process of uploading a logo to Facebook, Twitter, Instagram, Vkontakte, OK.ru, LinkedIn, YouTube and Pinterest. Make sure you have the right size logo versions.

Image sizes for social networks (2020):
Facebook
Image to external links: 1200 x 628 px
Picture for post: 1200 x 630 px
Cover: 820 x 312 px
Profile Photo: 170 x 170 px

In contact with
Image to external links: 537 x 240 px
Picture for post: 700 x 500 px
Profile photo: 200 x 500 px

Twitter
Tweet picture: 1024 x 675 px
Cover: 1500 x 500 px
Profile photo: 400 x 400 px

Instagram
Post picture: 1080 x 1080 px
Profile photo: 110 x 110 px

YouTube
Image over video: 1280 x 720 px
Channel cover: 2560 x 1440 px
Profile photo: 800 x 800 px

Pinterest
Picture for pin: 1000 x 1500 px
Profile photo: 165 x 165 px

Linkedin
Image to external links:: 1200 x 628 px
Picture for post: 1200 x 1200 px
Cover: 1584 x 768 px
Profile photo: 300 x 300 px

OK.ru
Picture for post: 1680 x 1680 px
Cover: 1340 x 320 px
Profile Photo: 190 x 190 px

How to upload an image
Facebook

First, make sure that you have a logo in PNG format of the right size – you can add it to your Facebook page.

How to add or change profile photo:

1. Log in to your Facebook account and go to your page.
2. Move the cursor over the place for the photo and click on the camera icon.
3. Select “Upload Photo”.
4. Select a file with a logo and press “Open”. If necessary, the image can be cropped and arranged in accordance with the plan.
5. Click “Save.”

facebook min
How to add or change a cover:
1. Go to your page, hover over the cover image and click “Change Cover”.
2. Select Upload Photo.
3. Select the logo file and click Open. Position the image as you see fit.
4. Click Save.

Please note that although your profile photo is displayed on the user’s page as a square, in the news feed it takes the form of a circle. If you have a square logo, reduce its size so that the corners are not cut and it is not too crowded in a circle.

Twitter

File size requirements are listed here.
Note: unlike Facebook, where business accounts are created on the basis of personal accounts, Twitter needs to have a separate page for the company or project.

How to add or change profile photo:
1. Log in to your Twitter account and open your page by clicking on your name.
2. Click the Edit profile button on the right side of the page and click on your photo. Click Select Photo.
3. Select a file with a logo and press “Open”. Position the logo as you see fit.
4. To finish the setup, click “Save Changes”.

How to add or change the image in the header:
1. Go to your page and click the “Edit Profile” button.
2. Click on the header and select the Add header option.
3. Select a file and click “Open.”
4. To finish the setup, click “Save Changes”.

In contact with

File size requirements are listed here. How to add or change an image in a VK group and community:

1. Go to your personal account, go to the desired group;
If you do not have an avatar yet, the text “Upload a photo” will be highlighted in its place;
(if the image is already available, then just point it and the pop-up menu will offer you to update the photo).
2. Click on it and upload the logo;
3. Make sure that when reducing the avatar to a round version, your logo does not cease to be recognizable. To do this, select the desired area by clicking on “Change thumbnail”.

How to add or change cover art in a VK group and community:

1. Go to your personal account, go to the desired group;
2. Go to community settings;
3, Click on “Download” opposite “Community Cover;
4. Download the logo;
Make sure that the logo is not ridiculously cropped.

OK.ru

File size requirements are listed here. How to add or change an image in a group in Odnoklassniki:

1. Go to your personal account, go to the desired group;
2. Hover over the profile picture and click on “Add Image” from the pop-up menu;
3. Download the logo.

Instagram

File size requirements are listed here.

How to add or change profile photo:
1. Log in to your Instagram account from your phone. Open your profile by clicking on the corresponding icon.
2. Click on the profile photo and select “Upload Photo”. Select a file with a logo and press “Select”.
3. On the mobile device, click “Edit Profile” and select “Change Profile Photo”. After you select the file, click “Finish.”

instagram
LinkedIn

File size requirements are listed here.

How to add a logo to your LinkedIn company page:
1. On your profile page, click on the photo thumbnail and select “Change” in the “Company Page” tab.
2. Click the “Edit” button and click on the “Edit Page” line.
3. Scroll to the “Company Logo” section. Click the “Edit” button and add / change the logo. You can also change the location of the logo by dragging it to the desired location.
4. Click “Save.”

LinkedIn
YouTube

File size requirements are listed here and here.

How to add or change a profile photo (channel icon):
1. Log into your YouTube account.
2. Click on the line My Channel, located under the profile photo in the upper right.
3. Hover over an existing photo and click on the edit icon.
4. Click “Edit” and select the logo file. Position it as you see fit.

How to add or change channel background image:
1. Going to My channel, hover over the background image and click on the edit (or add) icon.
2. Download the file and see how it is displayed on various devices. Position it as you see fit.
3. Click “Select.”

Pinterest

File size requirements are listed here.

How to add or change profile photo:
1. Log in to your Pinterest account.
2. Click on the ellipsis at the top, then click on the “Settings” button. Scroll down to the Profile section.
3. Click “Change Image,” then select the logo file. Ra

arrange it as you see fit.
4. Click “Save Settings.”

Useful services for designing social networks
We have prepared a small list of services that will be useful to you when designing social networks. Bookmark them so you don’t lose:

Logaster – creating and downloading logos optimized for the requirements of social networks.
Crello – create designs for social media covers.
Sproutsociale – optimization of the size of finished images to the requirements of social networks.
Pablo.buffer.com – search for images for covers and overlay text on them.
Pixabay is a free photo stock for finding cover pictures.
Pexels is a bank of free photos for creating covers and posts on social networks.
Unsplash is another photo stock for social networks.
Jaymantri – abstract pictures for creating cover or post backgrounds.
Designspiration – search for inspiration.
Fonts.google.com – a collection of free fonts.
Coolors.co – collections of color schemes that will be useful in the design of posts and covers.
Google.com/test/mobile-friendly – check page optimization for mobile devices.

Representative offices in social networks significantly stimulate the development of the company, making it possible to increase its recognition and increase the number of points of contact with customers. Following these tips, you will create really powerful marketing tools that will help you attract many potential customers from popular social media.

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